Award shows are filled with glitz, glamour and celebration. However, audiences often find themselves tuning out after their nominated categories have passed, when ideally they’d stay engaged throughout the entire evening.
To solve this, and to make sure even people who aren’t there on the night can still be part of the fun, Special Group and Nakatomi have teamed up to launch Tipsy, a free event-based tipping app that lets you pick winners in each award category for the chance to win cash prizes.
Users enter their selections at the start of the night, then follow the results throughout via a live leaderboard.
The app debuted at last Friday’s B&T Awards, where CHE Proximity chief executive Chris Howatson correctly tipped 17 of the night’s 35 categories, winning the $1,000 cash prize sponsored by Uber Eats.
“Even when you don’t win an award, Tipsy means you can. It made the whole night a lot of fun!” Howatson said.
Cade Heyde, managing partner at Special Group, said: “We were really stoked that Tipsy was such a hit on debut at the B&T Awards. It’s a bit of fun and a great companion app, gamifying any live event – award shows, broadcasts and more.”
Tipsy is now available for all future live events and award shows, beyond just the advertising industry. Those interested in having Tipsy active at their event or award show can contact email@example.com. Download the app now here.
Agency: Special Group
Executive creative directors: Tom Martin and Julian Schreiber
Creative directors: Jack Nunn and Nils Eberhardt
CEO: Lindsey Evans
Managing partner: Cade Heyde
Account manager: Steph Wilkinson
Digital producer: Sharon Gray
Senior digital creative: Jesse McLallen
Designer: Frank Thiruchelvam
Production partner: Nakatomi
Co-founder: Emad Tahtouh
Creative director: Andrew Timms
Interactive team lead: Benjamin Bray
App developer: Tom Bremner