Snapchat’s Lens Store Is Vanishing After Just Two Months

Snapchat’s Lens Store Is Vanishing After Just Two Months

Video messaging application Snapchat is closing down its popular lens store after opening it just two months ago, a representative from Snapchat said in a company blog post that it needs to focus on its advertising business.

B&T Magazine
Posted by B&T Magazine

Lenses was Snapchat’s first foray into in-app purchases, a Lens is is an overlay animations on a user’s photo or video. A popular Lens was a rainbow that pours out of your mouth like vomit (see below).

The Lens store was available in the US, UK, Canada, Australia, Brazil, Saudi Arabia, and a few other European countries. The company said its users were adding Lenses in about 10 million snaps a day.

Snapchat also sells Sponsored Lenses to advertisers, which allow users to use certain limited-time Lenses for free. Beats by Dre released a Lens to promote its headphones (below).


Despite closing the Lens Store, Snapchat will continue to sell Sponsored Lenses to brands