Signal Announces First Enterprise-Wide Customer Identity Solution

Signal Announces First Enterprise-Wide Customer Identity Solution

Signal has announced the industry’s first and only customer identity solution to offer instant customer recognition and reach across the entire enterprise.

Karen Terranova
Posted by Karen Terranova

With the solution, marketers have the freedom to instantly and continuously recognise customers and deliver contextual relevance at critical marketing moments beyond advertising and at any touch point.

Signal’s new solution translates and connects data into a unique profile for each customer, creating an identity graph that is controlled by the brand, available anytime for activation across the enterprise, and becomes more valuable over time for better returns on retention and loyalty.

Signal’s Customer Identity Solution offers several critical capabilities uniquely available from one platform that is purpose-built to deliver an enterprise-wide identity asset:

  • Enterprise portability – customer profiles can be used to fuel connections across the business, enabling personalised communication across human, physical, and digital touch points.
  • Customer data foundation – marketers can now build and own an identity asset that recognises customers wherever they engage with the brand. Signal’s privacy by design solution does not ingest or store personally identifiable information.
  • Continuous identity – profiles update instantly as new signals are received to reflect the most current customer information, even outside of static campaign schedules. Data loss is minimised because identity is maintained in one solution rather than multiple sync points.

Signal CEO Mike Sands said brands realise that to retain customers and drive loyalty, they need a new approach to identity.

“Tools and solutions that hold customer data hostage don’t cut it anymore. Marketers want control, flexibility, and knowledge from a strategic identity foundation that can power all customer experiences,” he said.

“With Signal’s solution, clients are gaining visibility of more known customers, reducing the cost of reaching those customers, and eliminating the friction caused by using multiple vendors.”

 

Signal’s next-generation solution builds on the company’s Unified Customer View solution launched in February 2015. Advanced customer insights and new integrations are available with Signal’s Customer Identity Solution.