Shootsta Announces US & UK Expansion Plans

Shootsta Announces US & UK Expansion Plans

Aussie video tech start-up Shootsta has announced its plans to expand to the US and the UK by January 2018.

B&T Magazine
Posted by B&T Magazine

The news, announced at its second birthday party last night, comes off the back of its launch of two new offices – Melbourne and Singapore – in 2017.

Within the year, the company will look to hire a general manager for a new London office, a head of video and a customer success manager to buoy its growth.

Shootsta CEO and co-founder Mike Pritchett (pictured above, left) said: “We are already working with some of the largest global brands, so it makes sense to turn our company into a global business.

“The rapid success of Shootsta speaks to a shift in the marketing landscape. Marketers are learning that timely use of video – be it for education, customer service or promotion – has significantly higher cut-through than any other medium.

“Video is easier to shoot and use in any communications strategy than ever before, and we are simply helping more companies realise that.”

The start-up has gone strength to strength since its launch in 2015. In the past year, Shootsta has quadrupled its number of staff (from 8 to 32) and quadrupled its number of blue chip customers (from 20 to 80).

Some of its big-ticket clients include Qantas, Starhub, Oracle, Visa and Stockland.