Shootsta Partners With Advertising Giant AdCorp

Shootsta Partners With Advertising Giant AdCorp
SHARE
THIS



Sydney video production startup Shootsta today announced that it has raised $1 million in a deal with ASX-listed advertising agency, AdCorp. AdCorp has taken a 15 per cent stake in the company, valuing the one-year-old startup at just under $7 million.

The funds will accelerate Shootsta’s growth as the startup aims to expand its marketing and sales effort in order to add to an already impressive list of clients. To date, Shootsta has worked with big name clients including HypeDC, Toyota, KiwiBank, Bank of Queensland, Qantas to help produce their corporate videos.

Shootsta is a Sydney-based video startup that empowers companies to create their own professional corporate videos. The startup provides companies with a state-of-the-art video kit that’s been simplified for the best results with little finicking or setting adjustments.

They then run workshops for staff on how to shoot video using the kit and upload it to the cloud-based Shootsta video hub. From there, a Shootsta editor works with the company to turn around a professional video within 24 hours and pass it back to the client.

Their most notable work is the Qantas Running Man viral video, which amassed 500,000 views in less than a day and was turned around in less than 24 hours using Shootsta’s service.

Co-founder and CEO of Shootsta, said “This is a huge milestone for Shootsta. They say to never go into business with your best friend, but Tim and I have seen this company take off since we launched it this time last year. We’ve secured over 20 blue chip companies in the past six months with little budget for sales or marketing.”

“Corporates are falling in love with the idea of using video in every facet of their marketing strategy, and we’re enabling them to take advantage of that trend.”

“We’re helping them get the most out of this growing communications channel, and in turn teaching them that producing quality online video doesn’t have to be a time intensive affair. With minimal preparation and Shootsta’s help, a three-minute video only needs to take three minutes of a company’s time.” He said.

The company is expecting to scale rapidly as a result of the funding. With little sales or marketing efforts it has still secured over 20 blue chip clients in the past six months.

As a result of the deal, AdCorp CEO and Managing Director David Morris will also assume a role on Shootsta’s board.

Please login with linkedin to comment

einsights

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]