Seven Partners With Samsung For The Olympic Games

Seven Partners With Samsung For The Olympic Games

The Seven Network and Samsung Electronics Australia today announced a new way for consumers to experience the excitement of the Olympic Games.

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For the first time ever, Virtual Reality (VR) and 360-degree video will be available to selected Samsung Galaxy smartphones compatible with Samsung Gear VR via the ‘7Rio VR 2016 app.  Selected daily highlights on demand will also be available via facebook.com/7olympics.

The ‘7Rio VR 2016 app will offer up to 100 hours of VR  and 360° programming and include the Opening and Closing Ceremonies, men’s basketball, gymnastics, track and field, beach volleyball, diving, boxing and fencing as well as highlight packages of those sports.

Kurt Burnette, event director, Olympic Games and chief revenue officer, Seven West Media, said: “These Olympic Games will be accessible to every Australian and promise to be the largest aggregated audience ever seen across platforms and screens. The Games content delivered and curated by Seven will be seen, heard, shared and discussed in many new ways with Seven as the driver.

“We are delighted to be working with Samsung to add another new dimension of content immersion to our coverage of the Olympic Games. Our move into virtual reality with Samsung was purposely created to bring Australians closer to the Games than ever before with 100 hours of virtual reality and 360° video. This move further underlines Seven’s commitment to innovation and our mission to increase our content’s presence in new forms of delivery.”

Clive Dickens, chief digital officer, Seven West Media, said: “At Seven, we deliver engagement and value from powerful storytelling and during August, some of the world’s most powerful stories will emerge during the Olympic Games. Our virtual reality and 360° partnership with Samsung will be experienced by 100,000s of connected Australians, many of whom will have the opportunity to experience live virtual reality sports events for the very first time.”

With its innovative galaxy smartphones, Samsung has made virtual reality accessible to people all over the world when paired with the Samsung Gear VR headset. Capable of immersing the viewer in any environment, the mobile VR experience will enable Australians to travel to the Rio 2016 Olympic Games without leaving their home.

The untethered, fully-immersive 360-degree content also enables people to enjoy an ever-growing library of premium and entertaining games, apps, photos and videos wherever they are.

“We are thrilled to work with Channel Seven on this first-of-its-kind endeavour, connecting fans right to the action in Rio, powered by 360-degree storytelling, virtual reality and our Galaxy phones,” said Phillip Newton, Corporate Vice President and CMO Samsung Electronics Australia.

Key features of the official VR Olympics app, 7Rio VR 2016 include:

  • Experience Virtual Reality and 360° video of up to 100 hours of live events from the Rio 2016 Olympic Games on selected compatible devices
  • Relive daily highlights of amazing moments in VR and 360° video
  • Choose between multiple camera angles on live streams of selected sports
  • Share highlights on your social media channels
  • Watch 360° video without the need for goggles

For more information on Samsung’s Olympic VR offering click here.