Sequoia India Invests Heavily In Cloud Video Production Platform 90 Seconds

Sequoia India Invests Heavily In Cloud Video Production Platform 90 Seconds

Cloud video production platform, 90 seconds, has announced it’s rustled up US$7.5 million in Series A financing led by Sequoia India, which has itself invested in companies like Apple, Google, YouTube and Airbnb.

B&T Magazine
Posted by B&T Magazine

The round, supported by SKY TV NZ, Airtree Ventures, Beenext and Fotolia.com founder Oleg Tscheltzoff, will be used to meet demand by expanding into new markets in Asia, the US and Europe, as well as strengthening its presence in existing countries.

90 Seconds’ business aim is to remove the complexity of video production, giving brands and agencies access to a marketplace of creatives, and an automated, end-to-end suite of workflow tools.

The 90 Seconds marketplace enables flexible and easy discovery of more than 5,000 video creative professionals in over 70 countries across 40 categories, including videographers, directors, editors, producers, animators, drone operators, and photographers.

These creatives can easily collaborate on a comprehensive software platform which allows customers the ability to purchase, plan, shoot, edit and review professional videos across the globe – all online or from their mobile.

Founder and CEO of 90 Seconds, Tim Norton said, “Video content is a must have in today’s world and we are proud to have developed a solution that works for brands around the globe to deliver fast, affordable content.

“We are excited to work with our new and existing investors who understand the opportunity 90 Seconds has to completely change the global video production landscape.”

Some of the world’s biggest brands including Visa, PayPal, Sony, Samsung, Barclays and Microsoft have used the platform regularly.

“I could see what the editors were doing and how the shoots had gone that day. So all really good stuff in terms of real-time updates which was really important to me as a client,” said Julian Bucknaill from Barclays.

Along with brands, 90 Seconds also works with agencies on global projects and provides seamless integration with popular video distribution platforms, storage platforms and stock libraries including Youtube, Vimeo, Dropbox and Google Drive.

“90 Seconds has provided us with an affordable, transparent and collaborative process through our projects with them. Their strength in multiple country productions is a big plus,” added Jackie They, head of content production at BBDO Singapore.

eMarketer estimates the content marketing, video marketing, and social media industries to be worth $118 billion and Nielsen reports that 64 per cent of marketers expect online video to dominate their strategies in the near future.

Pieter Kemps, vice president of Sequoia Capital said, “The 90 Seconds team has done a terrific job in building the leading global marketplace for video production.

“In the large and rapidly growing video market, they offer creative talent and agencies a unique workflow platform to work together on global projects. This has enabled them to build a fast-growing and rapidly scaling model.”