A Robot’s About To Take Your Job? Well, 84% Of Aussies Say They’re Cool With That!

A Robot’s About To Take Your Job? Well, 84% Of Aussies Say They’re Cool With That!
SHARE
THIS



Like practically every industry on the planet, the advertising and media industries aren’t immune from threats that machines will soon replace swathes of workers in this great digital disruptive world.

For a long time there has been talk that programmatic trading would decimate media agency staff numbers and there’s even been talk of late that some of the big mar-tech firms were working on a computer algorithm that could eventually replace creatives!

Despite concerns about the arrival of a robot army that will send us all to Centrelink, a new report has found that Australians are actually pretty cool with the idea of more machines, bots and computers in the workplace.

The Accenture study called Harnessing Revolution: Creating The Future Workplace (download a copy here) was based on the opinions of 10,500 people around the globe. According to the Australian respondents, 78 per cent said they expected parts of their jobs to be automated in the coming five years. And far from fear it, 77 per cent said that the automation would bring more opportunities rather than challenges.

Overall, some 84 per cent of Australians had a highly optimistic outlook when asked about the effects of digital innovation and AI in their workplace.

The report noted that digital automation can cull jobs in the short-term but ultimately – if workers are prepared to re-train – the benefits outweigh the negatives. It said organisations must do three chief things to adapt – accelerate the re-skilling of staff, redesign work to unlock human potential, and strengthen an organisation’s talent pipeline.

In better news, the report said that it was mundane, repetitive roles that tended to be replaced with technology, however, there’d always be a need for humans when it came to things like senior leadership, critical thinking, complex analysis, creative thinking and any role that required a lot of emotional intelligence.

The report called this change “The Fourth Revolution” and noted: “Leaders need to leverage every advantage at their disposal—including one which risks being overlooked as companies focus on technology investment: ensuring people are relevant and adaptable to rise to the challenge of this new revolution.

“If this sounds like an HR issue—don’t be fooled. Creating the future workforce—now—is the responsibility of the very highest levels of an organisation because of the complexity and the urgency of the challenge and opportunity. Navigating the path towards the workforce of the future will require leaders to ask tough questions. How do we: Attract and develop the new talent we need? Scale and accelerate the pace of change? Make sure the people with us now don’t get left behind? Secure the right amount and type of investment in our people to prepare them?”

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
CBS Snares Format Rights For Quiz Show ‘Have You Been Paying Attention?’
  • Media

CBS Snares Format Rights For Quiz Show ‘Have You Been Paying Attention?’

CBS Studios International has announced an agreement with Working Dog Productions for the exclusive, worldwide format rights to comedy quiz show Have You Been Paying Attention? Now in its sixth season, HYBPA? is broadcast on the CBS-owned Network Ten in Australia, and is the number one quiz show and the third-highest-rated overall show on the […]

Delacon Appoints Kenshoo Sales Chief As Director Of Operations
  • Marketing
  • Technology

Delacon Appoints Kenshoo Sales Chief As Director Of Operations

Call analytics provider Delacon has appointed Ezri Lerba to the newly created position of director of operations to manage partnerships and business development. Lerba joins Delacon after more than eight years with marketing technology company Kenshoo where he most recently held the role of director of sales across Australia and New Zealand. As first boots […]

Abstract spherical technology network background.
  • Advertising
  • Marketing
  • Media
  • Opinion
  • Technology

Why Tech Is The Best Thing That Happened To Agencies

In this opinion piece, Schedugram CEO Hugh Stephens (pictured) tackles the complexity of agency business models. Agency models are high touch, human resource heavy and require the constant balancing and correcting of clients to account managers. With too many clients, staff will struggle under the workload (a big part of high agency attrition rates) or […]

Opinion

by B&T Magazine

B&T Magazine
Weet-Bix Celebrates 90 Years Of Aussie Kids Being Weet-Bix Kids
  • Advertising
  • Campaigns
  • Media

Weet-Bix Celebrates 90 Years Of Aussie Kids Being Weet-Bix Kids

This year Sanitarium Weet-Bix via The Mix Agency, Shopitize and The Kanga Group, is celebrating 90 years of Australian breakfasts. Sanitarium is celebrating by inviting Aussie kids (young and young-at-heart) to help them celebrate with the release of limited edition birthday packs and personalised Weet-Bix bowls. From Kalgoorlie to Kiama, Bowen to Broome and Darwin […]

Admation Agency Management Software Integrates With Mediaocean Finance Software
  • Media
  • Technology

Admation Agency Management Software Integrates With Mediaocean Finance Software

Automaton integrates finance software with admation – its agency management and workflow solution to enhance productivity for ad agencies. Automaton is always evolving admation, its agency project management and approval workflow software, to enable ad agencies to better manage their creative projects and resources. The business recently completed phase one of its integration with Mediaocean’s […]

Indie Agency KWP! Snares Tourism NT’s Creative Account
  • Advertising

Indie Agency KWP! Snares Tourism NT’s Creative Account

Tourism NT has appointed KWP! as its lead strategic and creative agency. The independent agency, with offices in Darwin and Adelaide, has won the two-year contract following a competitive pitch in September this year. As the lead agency, KWP! is required to formulate sound strategic insights based on ongoing analysis of market research, consumer insights and […]

by B&T Magazine

B&T Magazine
McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game
  • Campaigns

McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game

Most army recruitment ads tend to steer clear of the blindingly obvious of military life – you get a gun to shoot the enemy or you get shot yourself. More so, agencies aren’t overly keen on promoting recruitment ads that are heavy on the guns or violence, preferring lifestyle or technical aspects of military life. Not so McCann’s new action-packed spot for the US […]

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]