OpenDNA To Provide AI Technology To Woolies-owned Endeavour Drinks

OpenDNA To Provide AI Technology To Woolies-owned Endeavour Drinks

ASX-listed Aussie tech company OpenDNA has announced it has signed a deal with Endeavour Drinks Group that will see its ‘Internet of Me’ AI technology used to improve online consumer experiences.

Jane Lowe
Posted by Jane Lowe

Endeavour is operated by Woolworths, and counts liquor giants Dan Murphy’s, BWS and Cellarmasters among its portfolio.

OpenDNA chief executive Jay Shah said: “We are delighted to partner with a household name and trusted brand in the form of Endeavour Drinks Group to deliver to consumers an innovative and personalised app, which will enable them to select the perfect accompaniment to any occasion.

“Through use of OpenDNA technology, not only will the app allow individual users to capture and catalogue their preferences for future reference, it will also enable them to access Endeavour’s extensive associated knowledge base to ensure that they receive the best and most personalised experience.”

OpenDNA will create and power the app, generating revenue through app development and ongoing usage fees.

The company’s proprietary AI technology differs markedly from traditional consumer data systems by doing away with group segmenting and targeting based on comparative data to instead define the single user.