News Corp’s Mark Drasutis Joins IAG As Chief Digital Officer

Mark Drasutis, Head of Social and Search Innovation.
SHARE
THIS



IAG has announced it has appointed Mark Drasutis (pictured above) as chief digital officer to lead its digital strategy and experience team.

Drasutis will have a key leadership role within IAG’s Customer Labs to help build an organisation that is customer-led and data-driven across IAG and its brands, including NRMA Insurance, CGU, SGIO, SGIC and WFI in Australia, as well as NZI and AMI in New Zealand.

He will join the IAG Customer Labs team in mid-October, and will report to chief customer officer Julie Batch.

Drasutis has more than 20 years’ media and digital product experience, and joins IAG from News Corp Australia, where he led its digital product, platform, UXD, audience insights and innovation teams as chief product officer for digital.

Prior to that, he was News Corp’s head of innovation, responsible for transforming the company’s digital and innovation strategy and culture. Drasutis has also held roles at Yahoo! in Europe, the Middle East and Africa/

Batch described Drasutis as an innovator, consumer product expert and strategic visionary who cares deeply about building high-performing teams, working in agile environments and focusing on the needs of customers.

“Under Mark’s guidance, we can accelerate our focus on driving IAG forward to become a leader in digitally-enabled customer experiences,” she said.

Commenting on his new role, Drasutis said: “Digital is now central to insurance services and sets new levels of customer expectations for IAG and its brands to make peoples’ lives safer.

“This opportunity to combine the great teams, data, platforms and technologies at IAG was one I couldn’t miss. I am looking forward to helping set the course for customer-focused growth across all the IAG brands, now and for the future.”

Drasutis’ appointment follows that of former Saatchi and Saatchi New York CEO Brent Smart’s in February 2017 as chief marketing officer within the Customer Labs division. Smart now leads brand portfolio management, marketing strategy and creative for IAG and its brands.

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]