MasterCard Launches Pepper The Robot, Pizza Hut’s Newest Employer

MasterCard Launches Pepper The Robot, Pizza Hut’s Newest Employer
SHARE
THIS



MasterCard is getting behind the first commercial use of SoftBank’s robot, known as Pepper to his mates, inside Pizza Hut restaurants across Asia. And it’s not a bad idea to be honest, given ex-CEO of Maccas declared robots the future of employment.

According to The Drum, the service will offer MasterCard’s digital payment service MasterPass, with the pizza powerhouse giving Pepper a trial run over the next few months.

Pizza Hut is the first brand to jump on the robot bandwagon, with the end game aimed at getting Pepper in a whole string of Asian restaurants by the end of the year.

Per The Drum, MasterCard VP, innovation management, digital payments and labs, Tobias Puehse, said it’s not enough to just dump a robot into the mix, with consumers still expecting personalised service and simple processes.

“The app’s goal is to provide consumers with more memorable and personalised shopping experience beyond today’s self-serve machines and kiosks, by combining Pepper’s intelligence with a secure digital payment experience via MasterPass.”

Pepper will be programmed to respond when activated via a QR code or once the MasterPass has been switched on in the app, before offering personalised suggestions and helping the customer along to the checkout stage.

Naturally, the goal is to make waiting times smaller and customer grins bigger, with Pizza Hut Restaurants Asia MD Vipul Chawla adding it’s all about simplifying how customers “engage, connect and transact” with Pizza Hut.

“With an order-and-payment-enabled Pepper, customers can now come to expect personalized ordering at our stores, reduce wait time for carryout, and have a fun, frictionless user experience.”

SoftBank is preparing to launch Pepper to a wider market which includes America, and recently launched its first ad campaign for the robot:

 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]