Leo Burnett To Lead Samsung’s Global Visual Display Creative Business

Valencia, Spain - December 3 , 2016: Woman hands taking photo of Christmas lights with smartphone
SHARE
THIS



Leo Burnett has been appointed as the lead agency solution for Samsung’s global Visual Display business, following a competitive pitch.

Starcom will provide media planning and buying expertise, given its role as Samsung’s global media agency of record.

Today’s news demonstrates the capabilities of the Power of One and the value of integrated creative and media offerings across Publicis Groupe agencies.

Samsung Electronics vice president of visual display Songha Ji said, “Samsung Electronics has been working with Publicis Groupe agencies for more than a decade and we are thrilled to grow our successful partnership.

“Publicis Groupe’s creative track record and expansive geographic reach are key to our success as we create work that is globally relevant for the Visual Display business.”

The agencies are tasked with global brand positioning, integrated communications strategy and creative. New work supporting Samsung’s QLED TVs will launch in early 2019.

Leo Burnett Worldwide executive chairman and chief creative officer Mark Tutssel said, “We live in a golden age of content in which the screen reigns supreme.

“It’s a great honor and tremendous privilege to partner with a team that has the vision and ambition to lead the visual display category, and to create real human value in the process.”

Leo Burnett was the first Publicis Groupe agency to join the Samsung roster in 2004 and has worked across much of the business since that time, notably the Mobile Division and Global Marketing Center, as well as focusing on individual markets around the world.

This partnership has resulted in numerous awards in recent years for work including “Ostrich” and “Anthem,” which introduced the current “Do What You Can’t” campaign, launched during the 2016 Rio Olympics.

Samsung was named “Creative Marketer of the Year” at the Cannes Lions International Festival of Creativity in 2016.

Publicis Groupe Samsung Global Client Leader Matt Blackborn said, “Today’s announcement demonstrates that Publicis Groupe agencies are strongest when they offer clients an integrated solution that represents The Power of One.

“We are tremendously grateful for the opportunity to expand our relationship with Samsung and to develop ever-more integrated and impactful work for one of our longstanding clients.”

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]