INVNT Challenges The Traditional Corporate Conference At Xerocon Brisbane

INVNT Challenges The Traditional Corporate Conference At Xerocon Brisbane
SHARE
THIS



Xerocon was launched by leading accounting software brand Xero back in 2010 and today is the largest accounting technology conference in Australasia.

It brings together more than 3000 accountants, bookkeepers and financial professionals from Australia, New Zealand and Asia.

INVNT APAC MD Laura Roberts said: “Xerocon is not just your average conference!”

“Hailed ‘the Coachella for accountants’, Xerocon has achieved an almost cult-like following amongst the best in the business, so it was essential for INVNT to take Xerocon Brisbane to unrivalled heights of engagement and emotion,” Roberts added.

“We began by firstly employing INVNT’s proprietary creative process and design methodology INVNTion™, which allows us to conceptualise, design and produce highly customised events and content regardless of the country, language, venue or target audience,” explained Roberts.

“We then partnered with head curator of TEDxSydney, Fenella Kernebone, to assist with curating a bespoke and intelligent guest performance and speaker program to compliment the various Xero- sessions.”

The INVNT team created a custom-designed round stage with Silent PA System Technology, which allowed for Xero’s world class line-up to run simultaneously in a quadrant-like design, a production first for the Sydney-based global agency.

“Day One at Xerocon Brisbane kicked off with an incredible performance by YouTube ‘beat-box sensation’ Tom Thum, followed by London bombing survivor, Gill Hicks, who gave a provoking, powerful and life affirming speech on peace.

“We flew Mark Mason, #1 New York Bestselling author of Subtle Art of Not Giving A F&*k, in from New York to challenge the audience perceptions of self-help and finished out the day with Andy Dexerity, with his Queen rendition of Somebody to Love, which had the audience amazed with a standing ovation!” said Roberts.

Drawing inspiration from the sunshine state location, INVNT threaded a MIAMI theme throughout the entire two-day production.

From the 24-metre custom built pink pool filled with over 250,000 balls, to the Xerocon Basketball Court, Putt Putt Golf and Ping Pong networking activities.

“Wherever anyone roamed within the 20,000 sq/m BCEC space, there was a unique ‘live brand experience’ that absolutely rocked any preconceptions of the traditional conference experience!” concluded Roberts.

The two-day production ended with a “Brisvegas” wrap-up party held at Cloudland where over 2,000 of the attendees experienced the glitz and glamour of Vegas, which included a white wedding chapel, trapeze artists and several other “social moments” purposely created for engagement and to encourage posting and sharing globally.

According to Xero senior events manager Cara Weers, INVNT also helped deliver Xerocon Atlanta in early 2018 and believes it’s the agency’s unique “challenger” approach and full-service delivery of global live brand engagements that made it the perfect partner for delivering Xerocon Brisbane.

“It was INVNT’s unmatched reputation to conceptualise, design and produce the world’s most memorable ‘live brand experiences’ and Xero’s commitment to excellence that led us to partner.

“Each member of the INVNT tribe share a challenger mindset, where status quo is never enough. This combined with their integrated approach and seamless delivery resulted in a jammed packed extravaganza full of engaging content and experiences, making it one of the best Xerocon’s yet!” concluded Weers.

Please login with linkedin to comment

Xero

Latest News

Dentsu Aegis Network Chief Jerry Buhlmann To Step Down After Nine-Year Stint
  • Advertising
  • Marketing
  • Media

Dentsu Aegis Network Chief Jerry Buhlmann To Step Down After Nine-Year Stint

Agency conglomerate Dentsu Aegis Network (DAN) has announced that Jerry Buhlmann is stepping down as CEO after nine years in the role. Buhlmann joined Aegis Group plc in 1999, becoming CEO in 2010 and then boss of DAN in March 2013 after the acquisition of Aegis Group plc by Dentsu Inc. He will formally step […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Shining The Light On Classic Out Of Home For Impact And Engagement
  • Advertising
  • Media

Shining The Light On Classic Out Of Home For Impact And Engagement

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]

Media i Awards 2018 Winners Announced
  • Media

Media i Awards 2018 Winners Announced

The Media i Awards, recognising media sales excellence, were announced last night at a sold-out awards ceremony in Sydney. Voted by peers, the Media i Awards acknowledge the important role media sales representatives play in the continual pursuit of media advertising excellence. Introduced in 2011, the Media i Awards are the only awards dedicated to […]

Ogilvy Australia Calls On Aspiring Agency Talent For Goliath 2019
  • Media

Ogilvy Australia Calls On Aspiring Agency Talent For Goliath 2019

Ogilvy Australia has opened applications for its annual integrated ‘Goliath’ program, calling on all talented individuals interested in applying for the sought-after positions. The 12-week paid program provides a unique opportunity to work within all elements of the agency, giving participants a completely immersive experience. This includes significant time spent within creative, digital, social and […]

GQ Men Of The Year: Todd Sampson Wins For Media, As Joel Edgerton Takes Top Gong
  • Marketing
  • Media

GQ Men Of The Year: Todd Sampson Wins For Media, As Joel Edgerton Takes Top Gong

GQ Australia has celebrated its 20th anniversary and the 12th annual GQ Men of the Year Awards at a black tie gala at The Star in Sydney last night. The GQ Men of the Year Awards presented by Audi recognise and honour extraordinary men and women who lead by example, striving for positive change, and achieving […]

by B&T Magazine

B&T Magazine
African Elephant and baby: Teaching in Masai Mara at Kenya.
  • Media

PayPal Giving Fund Launches In Australia

PayPal Australia has today announced the establishment of the PayPal Giving Fund Australia, a Public Ancillary Fund and charity registered with the Australian Charities & Non-Profits Commission (ACNC), to enable greater charitable giving across Australia. PayPal Giving Fund will help Australians support their favourite causes via secure online donations, and extends PayPal’s commitment to process […]