Today Instagram is announcing two updates: live video on Instagram Stories and disappearing photos and videos for groups and friends in Instagram Direct.
In August, we introduced Instagram Stories as a way to share all the moments of your day, not just the ones you want to keep on your profile. We’ve seen stories open up a new side of what people share on Instagram, and now over 100 million people use it every day. With today’s announcement, you’ll soon have two more ways to share freely and in the moment.
Announcing Live Video on Instagram Stories
Live video on Instagram Stories helps you connect with your friends and followers right now. When you’re done, your live story disappears from the app so you can feel more comfortable sharing anything, anytime.
Live video on Instagram Stories and Explore will be rolling out globally over the next few weeks.
Launching Disappearing Photos and Videos for Groups and Friends in Instagram Direct
Now you can send disappearing photos and videos directly to groups and individual friends in a spontaneous, pressure-free way.
Since launching improvements to Instagram Direct last year, the number of people using Direct each month has grown from 80 million to 300 million people around the world. In fact, many of them use group threads every day to stay in touch with their closest friends and family.
Today’s update keeps regular direct messages the same and adds a more visual way to connect with your closest friends — all in one convenient place.
Whether your account is set to public or private, you can only send disappearing photos and videos to people who follow you.
Disappearing photos and videos in Instagram Direct will start rolling out globally today.