Instagram will be rolling out an update over the coming months which will show the content that it believes users will “care about the most”, similar to the algorithm in Facebook’s News Feed and Twitter’s latest changes to its Timeline.
In a press release, an Instagram representative said: “You may be surprised to learn that people miss on average 70 per cent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.
“To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.”
The update will assess the likelihood a user would be interested in the content, their relationship with the person posting and the timeliness of the post. All the posts will still be there, just jumbled to suit your taste.
Instagram admitted this change is going to take time to get this right, but the platform is open to listening to feedback along the way.