Insight Firm Qualtrics Unveils New Sydney Office To Service APAC Region

Insight Firm Qualtrics Unveils New Sydney Office To Service APAC Region
SHARE
THIS



Qualtrics, the leading enterprise insights platform, today officially opened its Asia Pacific and Japan (APAC) headquarters in Sydney, following extensive growth in the region.Qualtrics is a software-as-a-service (SaaS) company and the provider of the world’s leading insights platform.
Enterprises, academic institutions and government agencies use Qualtrics to collect, analyse and act on customer, market and employee insights, all from a single platform.
Qualtrics started its APAC expansion in October 2014. At that time the company employed 3 staff, which has now grown to 50. Qualtrics has also opened offices in Melbourne and Canberra and established a local data centre to support its growing Australian client base.

Bill McMurray, managing director Asia Pacific and Japan
, Qualtrics, said: “Qualtrics has seen enormous potential in the local market. We currently have more than 400 customers in Australia, in the private and public sectors, and we’re on track for further growth. That’s why we’re looking at increasing our workforce to 70 staff by September 2016.”
Qualtrics already works with some of the top brands in most industries in Australia, including 80 per cent of universities, over 30 market research agencies, three of the four top banks and some of the largest government agencies. The Sydney office will service the Asia Pacific and Japan region with sales and marketing, as well as customer service, implementation and support.
The team focuses on providing exceptional support to local customers so they can be as successful as possible in their programs.
McMurray said, “While market research is still a strong play for Qualtrics, we are high demands for Voice-of-Customer and employee engagement programs in the local market. Companies are looking for a partner which can offer a modular and scalable solution that is function rich, yet, easy-to-use, giving them the flexibility and agility to gain a competitive advantage.”
The new office launch was officiated by the NSW Government. Minister for Trade, Tourism and Major Events, Stuart Ayres said, “Qualtrics is one of the new breed of technology “unicorns” – companies that have soared to a $1 billion valuation or higher. The firm’s move to service the Asia Pacific and Japan region from Sydney marks a significant investment in the State and is a major show of confidence in the NSW economy and our local talent.”
McMurray added, “We are excited for what the future of holds for us, Qualtrics is creating a paradigm shift in how leading organisations are engaging with their customers, employees and markets. This is largely being driven by advances in technology that are enabling companies to rapidly collect, analyse and act on real-time insights, which can be used to drive growth, profitability and competitive advantage.”

Please login with linkedin to comment

Latest News

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House
  • Media

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House

A growing number of marketers are taking back control of their digital marketing campaigns as more cases of fraudulent and waste in programmatic spending emerge across the world. Mr Jay Shah, CEO of artificial intelligence group, OpenDNA, marketers were taking back control of critically important processes like customer targeting, as many digital and programmatic advertising, […]

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland
  • Campaigns

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland

With an Ashes summer rapidly approaching, Cricket Australia has put out a rallying cry to fans around the country to get behind our Australian women’s and men’s cricket teams under the banner #BeatEngland. The #BeatEngland campaign is built upon a simple truth – nothing brings Australia together like the prospect of seeing our cricketers beat […]

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]