Insight Firm Qualtrics Unveils New Sydney Office To Service APAC Region

Insight Firm Qualtrics Unveils New Sydney Office To Service APAC Region
SHARE
THIS



Qualtrics, the leading enterprise insights platform, today officially opened its Asia Pacific and Japan (APAC) headquarters in Sydney, following extensive growth in the region.Qualtrics is a software-as-a-service (SaaS) company and the provider of the world’s leading insights platform.
Enterprises, academic institutions and government agencies use Qualtrics to collect, analyse and act on customer, market and employee insights, all from a single platform.
Qualtrics started its APAC expansion in October 2014. At that time the company employed 3 staff, which has now grown to 50. Qualtrics has also opened offices in Melbourne and Canberra and established a local data centre to support its growing Australian client base.

Bill McMurray, managing director Asia Pacific and Japan
, Qualtrics, said: “Qualtrics has seen enormous potential in the local market. We currently have more than 400 customers in Australia, in the private and public sectors, and we’re on track for further growth. That’s why we’re looking at increasing our workforce to 70 staff by September 2016.”
Qualtrics already works with some of the top brands in most industries in Australia, including 80 per cent of universities, over 30 market research agencies, three of the four top banks and some of the largest government agencies. The Sydney office will service the Asia Pacific and Japan region with sales and marketing, as well as customer service, implementation and support.
The team focuses on providing exceptional support to local customers so they can be as successful as possible in their programs.
McMurray said, “While market research is still a strong play for Qualtrics, we are high demands for Voice-of-Customer and employee engagement programs in the local market. Companies are looking for a partner which can offer a modular and scalable solution that is function rich, yet, easy-to-use, giving them the flexibility and agility to gain a competitive advantage.”
The new office launch was officiated by the NSW Government. Minister for Trade, Tourism and Major Events, Stuart Ayres said, “Qualtrics is one of the new breed of technology “unicorns” – companies that have soared to a $1 billion valuation or higher. The firm’s move to service the Asia Pacific and Japan region from Sydney marks a significant investment in the State and is a major show of confidence in the NSW economy and our local talent.”
McMurray added, “We are excited for what the future of holds for us, Qualtrics is creating a paradigm shift in how leading organisations are engaging with their customers, employees and markets. This is largely being driven by advances in technology that are enabling companies to rapidly collect, analyse and act on real-time insights, which can be used to drive growth, profitability and competitive advantage.”

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's Awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]

Fox Sports Alexa Skill Launches In Alexa Skills Store
  • Media
  • Technology

Fox Sports Alexa Skill Launches In Alexa Skills Store

Australian sports fans can now tune into Fox Sports News live on their Amazon Echo device. From today, Alexa users will be able to add the new Fox Sports Alexa skill to their daily routine by asking “Alexa, play the Fox Sports live stream.” The Fox Sports Skill will deliver sports fans a live stream […]

Theory Crew PR Bags Four New Accounts & Appoints Ex-Bauer Staffer
  • Advertising
  • Media

Theory Crew PR Bags Four New Accounts & Appoints Ex-Bauer Staffer

Melbourne PR and influencer marketing agency Theory Crew will be taking on the public relations for iconic bag ware brand Crumpler, premium audio company Master & Dynamic, contemporary audio label PURE and expert financial firm Lifewealth Group. It’s all systems go for Theory Crew – cementing 2018 as its fastest growing year since inception in […]

Convenience Advertising Launches National Digital Network
  • Advertising
  • Media

Convenience Advertising Launches National Digital Network

Australian out-of-home media company Convenience Advertising today unveiled its new world-first digital narrowcast network. The new advertising and content platform, CaptiVision sees a network of interactive digital screens installed across Convenience Advertising’s footprint of bathrooms in Australia’s leading premium locations, including high-traffic airport and retail shopping centres such as Sydney Airport and Chadstone Shopping Centre. Designed to meet the increasingly […]