Infographic: Our Digital Connected Worlds Are Making Aussies Increasingly Lonely

Infographic: Our Digital Connected Worlds Are Making Aussies Increasingly Lonely
SHARE
THIS



Despite our increasingly connected world, Aussies are feeling more disconnected than ever and are turning back to community to rediscover that sense of connection and belonging, a new study has found.

The study by public relations firm PPR and called Closer: Community and Connections In The Lives of Australians found that over half of the Australian population is at risk of loneliness – impacting Aussies in metro (54 per cent) and non-metro (53 per cnet) almost equally, with men (55 per cent) indexing slightly higher than women (52 per cent). If you live in NSW you are at greatest risk of loneliness (58 per cent) , followed by Victoria and Western Australia (54 per cent), with Queenslanders at lowest risk at 49 per cent.

Some 63 per cent of people rate their relationship with their local community as more important than their social media relationships. And the importance of community is gaining momentum, with almost 60 per cent more interested in their local community now compared to 10 years ago, and 87 per cent interested in what is happening in their local community.

Check out the report’s full findings in the infographic below:

Screen Shot 2018-10-04 at 10.05.57 am

Brands are being invited into those communities, with two-thirds of all Aussies wanting brands to get involved in their local community, and 58 per cent more interested in brands that get involved in their community vs. those that don’t. Over half remember brands that are involved in their community over those that don’t.

This invitation to brands extends beyond the communities Australians live in to their communities of interest – their tribes. 66% wish more brands would get involved in their tribes, with almost 60 per cent more interested in brands that do get involved in their communities of interest over those that don’t. When shopping, 49per cent  remember brands that get involved in their tribes, over those that don’t.

The key for brands when it comes to getting involved in those communities is to
be authentic and genuine, with half of the population wanting companies and brands to develop a long-term relationship with the communities they are involved in rather than a one-off campaign.

Community purpose is a pivotal way Australians want brands to be involved and there are some key sectors identified with the greatest opportunity to play in that space, according to the research:

  • property developers (44 per cent)
  • retailers (39 per cent)
  • health and fitness (37 per cent)
  • financial services (34 per cent)
  • consumer food (28 per cent)

 

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]