Hootsuite Appoints First GM For Asia Pacific

Hootsuite Appoints First GM For Asia Pacific
SHARE
THIS


What best describes you?

Social media management platform Hootsuite has announced the appointment of Rich Meiklejohn as its first general manager for the Asia-Pacific region.

Meiklejohn will be responsible for Hootsuite’s growth strategy and overall performance in the region, and will report to the company’s senior vice president of sales, Bob Elliott.

He brings 25 years’ experience in software, media and consulting across Australia and Asia to Hootsuite, having managed key partnerships for business intelligence and performance management software Cognos, and helped grow web-based customer service company eGain across the APAC region.

Meiklejohn has also served as the CEO of Zafin Asia Pacific, a provider of relationship banking software solutions, and was a partner of professional services firm Heidrick & Struggles.

Elliott said Meiklejohn’s experience in advising the region’s leaders and setting up strategic partnerships, as well as his familiarity with the underlying platforms and technology, will be invaluable to Hootsuite and its clients.

“I’m excited to work with Rich on empowering brands looking to harness the potential of social in APAC,” he said.

Meiklejohn said the region continues to evolve as the world’s biggest growth market for social media.

“Hootsuite is the leader in this space and I’m very excited to take the helm as we expand our operations in APAC,” he said.

Hootsuite revealed it is expanding into a new larger Sydney office space to accommodate its growing operations, and will hire additional staff across the region, including Singapore.

The company has also announced partnerships with the following technology and services solutions for social advertising:

  • AdEspresso (a self-service solution for Facebook and Instagram advertising optimisation)
  • Kenshoo (an internet marketing service)
  • Nanigans (provider of ad automation software for in-house marketing teams)
  • Adaptly (enables advertisers to scale campaigns across Facebook, Instagram, Snapchat, Twitter and Pinterest)
  • Mediative (a US digital marketing and media company)
  • Popimedia (a subsidiary of Publicis that helps brands optimise spend, save time, and scale media on Facebook)

Matt Switzer, senior vice president of labs, corporate and business development at Hootsuite, said brands are investing in paid social media advertising to complement their overall social initiatives and marketing campaigns more than ever.

“Hootsuite’s partnerships with these market-leading social ads solutions will help give our enterprise customers a cohesive and comprehensive view into their entire social strategy, he said.

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]