Google Snares 1.7 Billion “Bad Ads” And Bans 200 Dodgy Publishers

Google Snares 1.7 Billion “Bad Ads” And Bans 200 Dodgy Publishers
SHARE
THIS



It appears the omnipresent behemoth that is that search firm called Google has had quite enough of shonky advertisers and purveyors of misleading content.

The company has just announced it took down 1.7 billion ads in 2016 that violated its advertising policies and it also banned 200 publishers it deemed had published misleading content or the dreaded “fake news”.

Last year (2016) saw the number of ads banned by Goole double from the year previous.

Most ads banned were simply deemed to have been misleading or fraudulent and it’s believed better detection processes and reporting is the reason behind the massive uplift in bad ads being caught out.

url

 

In a blog post, Google’s director of product management, sustainable ads, Scott Spencer (above), said that 2016 had seen a a “dramatic increase in scamming activity”. Spencer said seven million fraudulent ads alone were pulled last year for simply trying to evade Google’s detection systems.

He added: “While we took down more bad ads in 2016 than ever before, the battle doesn’t end here. As we invest in better detection, the scammers invest in more elaborate attempts to trick our systems. Continuing to find and fight them is essential for creating a sustainable, open web from which we all enjoy.”

Spencer added that many of the dodgy ads were caught trying to “game” Google’s detection systems, something known as “tabloid cloaking”.

“In 2016, we saw the rise of tabloid cloakers, a new type of scammer that tries to game our system by pretending to be news,” Spencer wrote.

“Cloakers often take advantage of timely topics — a government election, a trending news story or a popular celebrity — and their ads can look like headlines on a news web site. But when people click on that story about Ellen DeGeneres and aliens, they go to a site selling weight-loss products, not a news story.

“Unfortunately, this type of bad ad is gaining in popularity because people are clicking on them. And a handful of scammers can pump out a lot of bad ads. During a single sweep for tabloid cloaking in December 2016, we took down 22 cloakers that were responsible for ads seen more than 20 million times by people online in a single week,” Spencer said.

Google also removed 200 publishers from its AdSense network in the last two months of 2016. This came in the wake of the uproar over the spread of “fake news” following the US election, Google reviewed 550 sites that were suspected of misrepresenting content to users, including impersonating news organisations.

“We took action against 340 of them for violating our policies, both misrepresentation and other offences, and nearly 200 publishers were kicked out of our network permanently,” Spencer said.

On top of bad ads and fake news, Google also reported it had disabled 112 million “click to trick” ads where users often click on an ad only to download harmful software or malware.

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

The Works Promotes Paul Swann & Tom Harber To Managing Partners
  • Advertising

The Works Promotes Paul Swann & Tom Harber To Managing Partners

The Works has promoted Paul Swann (left in photo) and Tom Harber (right) to the newly created roles of managing partners as the agency continues to build its integrated offering with RXP Group. Swann has been a creative partner at The Works for more than six years, during which time he developed work for accounts including […]

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine