Sony Pictures Launches Snapchat Filters For Ghostbusters Reboot

Sony Pictures Launches Snapchat Filters For Ghostbusters Reboot

For the first time ever, the popular Snapchat filters will be applied for both the front and rear cameras of phones; To promote its upcoming Ghostbusters reboot, Sony Pictures studio has partnered with Snapchat to create a lens for both the phones cameras.

ERIN MARY Doyle
Posted by ERIN MARY Doyle

Using the front camera on your smart phone, users can “Bust” ghosts. By switching to the rear camera, users can “Slime” unsuspecting friends or themselves.

A Snapchat sponsored lens is an ad unit that fits alongside the app’s popular graphics that overlay selfies. The paid filters usually run for one-day, the Ghostbusters filter is the first campaign on the app that uses both sides of a phone’s built-in camera lens.

“Whether it’s dog ears or flower crowns, face swapping or alien eyes, Snapchat’s popular portfolio of Lenses are highly engaging pieces of content that fans truly love,”  Elias Plishner, the executive vice president of digital marketing for Sony Pictures, said in a statement. “We are very excited to be the first ever partner to introduce this new type of Lens to the market.”

Other films that have used paid Snapchat Lenses include 20th Century Fox’s X-Men: Apocalypse, Warner Bros.’ Batman v Superman and Fox’s Peanuts Movie. Users of the X-Men: Apocalypse filter were also able to purchase a ticket to the film.

On the Australian side, media agency GroupM launched the first vertical video campaign for clients Hungry Jack’s and Universal Pictures on Snapchat. The videos for Snapchat 3V are viewed by choice by consumers. They are 10 second, full-screen video ads that play with sound and integrated into the flow of Snapchat content.

The Paul Feig-directed Ghostbusters stars Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones and Chris Hemsworth.

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