Gatorade has partnered with Serena Williams to launch the first multi-level mobile game within Snapchat, letting users play a 22-level game celebrating the 22 Grand Slam singles titles that Williams has won over the past 17 years.
To play, you simply tap to serve and again to return shots to the left or right of the opponent’s side of the court. It’s fast-paced, and if you mess up three times (meaning you miss a shot), you’re booted back to the beginning of her career to start all over again.
On the Snapchat, the game is embedded within the ESPN Discover channel as an ad, but you can also access it on a desktop. Gatorade will also use Facebook, Instagram and Twitter to drive users to the game.
“We thought it would be a really fun way to celebrate one of the best athletes of our generation as she competes for a record-breaking 23rd Grand Slam title,” said Kenny Mitchell, head of consumer engagement for Gatorade.
On September 10th, Williams will be up for her 23rd major title. If she wins, Serena Match Point’s 23rd level will become available.