Foxtel Annouces A Number Of Changes To Its Subscription Model

Foxtel Annouces A Number Of Changes To Its Subscription Model
SHARE
THIS



Today at the 2016 ASTRA conference, Foxtel announced a revolutionary new approach to pricing and packaging for IP delivered subscription TV service, Foxtel Play. The move is designed to increase consumer choice and to break down traditional barriers to taking up Foxtel’s services.

Foxtel CEO, Peter Tonagh shared plans to offer a new pricing model that features low cost entry points at prices that will be highly competitive with SVOD services, while still providing access to Foxtel’s superior content.

The new entry level pricing is set to launch in December and centres on a ‘bring your own device’ and ‘bring your own bandwidth’ model with IP delivered entertainment brought to connected devices, such as a smart TV or laptop.

As part of the new IP offering Foxtel will create five different entry level tiers to match viewers’ interests including two options for drama plus one option for Lifestyle, one for Documentary and one for Kids. Beyond this, customers will also be able to take the Sports tier and the Movies tier.

Subscribers will have access to all linear channels in the tier along with all of the on-demand, catch up and library content available to that tier plus mobile access via Foxtel Go.

“Foxtel has been at the forefront of providing unrivalled entertainment to customers for more than 20 years. Our new flexible pricing and delivery will mean that even more Australians will be able to design a subscription that works for them and once they experience what we have to offer, we’re confident they’ll be hungry for more,” said Tonagh.

As part of its new delivery options, Foxtel also confirmed that it is developing a new low cost ‘puck’ to access its IP delivered content. When it launches it will have a tremendous user interface with sophisticated search and recommendation functionality.

With the new pricing, Foxtel is now providing everything from a low cost, low commitment entry point, through to the premium, high end of the subscription TV spectrum via full service cable/satellite set top boxes.

In addition, to it’s new IP pricing, Foxtel also announced that it has entered a new agreement with HBO that will give subscribers even more extensive access to the HBO’s incredible library (see separate media release).

Tonagh also announced that in December Foxtel will launch a new kids app that will enable kids to have access to all of Foxtel’s great children’s content, wherever they are. By downloading the app parents will be sure that their children only have access to age appropriate programming.

Please login with linkedin to comment

einsights Fetch TV

Latest News

Why Aussie Adland Needs To Call “Time” On The “Good Ol’ Days”
  • Opinion

Why Aussie Adland Needs To Call “Time” On The “Good Ol’ Days”

In this guest post, J Walter Thompson Sydney’s head of strategy, Carly Yanco (pictured below), argues it’s time to call time on Australian advertising’s decadent times of yesteryear… I keep hearing that there was a time when working in advertising meant you were able to enjoy an extraordinary amount of long lunches, drunken office antics and politically incorrect […]

by B&T Magazine

B&T Magazine
Initiative Celebrates First Anniversary Of The “Yes” Vote
  • Media

Initiative Celebrates First Anniversary Of The “Yes” Vote

Initiative Australia has celebrated the first anniversary (today) of the YES Vote with parties at each of their Australian offices. Celebrating with colour, bubbles and words from members of Initiative’s Pride in Diversity Committee about the significance of the YES Vote. Melissa Fein, Initiative Australia CEO, spoke about the importance of marking this occasion with […]

Industry Gathers For Launch Of Rumbletown, With Guest Speaker Mark Ritson
  • Marketing
  • Media

Industry Gathers For Launch Of Rumbletown, With Guest Speaker Mark Ritson

250 of Queensland’s top marketers, creatives, media and production people turned out for the official launch of Rumbletown, the evolution of leading Brisbane independent agency Rumble. Professor Mark Ritson set the tone for the evening with his insightful and entertaining address, “Taking the Middle Path”. Welcoming guests, Rumbletown co-founder and managing partner Remy Brassac explained […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

CMO Council Partners With Australian Marketing Institute

Australia’s pre-eminent organization for marketing professionals has announced a partnership with the global body, the Chief Marketing Officer (CMO) Council, to offer international research, marketing intelligence and best practice insights to some 60,000 marketing practitioners in the country. The Australian Marketing Institute (AMI), which provides professional accreditation and continuing education, will give its members preferred […]

M&C Saatchi Creates Campaign For Lexus Featuring Music By Beck
  • Campaigns

M&C Saatchi Creates Campaign For Lexus Featuring Music By Beck

M&C Saatchi Melbourne has created a campaign for the launch of the Lexus compact SUV set to the soundtrack of Beck’s “I’m So Free”. The Lexus UX was designed by the manufacturer’s first female designer and is built to anticipate the driver’s every need with the TVC demonstrating its uncanny ability to be one step […]

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]