Fitbit To Launch Apple Watch Rival At Half The Price

Fitbit To Launch Apple Watch Rival At Half The Price
SHARE
THIS



The Apple Watch may have hardly been a raging success but that hasn’t stopped wearable rival Fitbit launching its own version yesterday.

The watch, known as Blaze, will go on sale in March for estimated price of $US199. The cheapest Apple Watch retails in Australia for about $500.

Fitbit’s Blaze continues with the company’s health theme and will feature a colour touchscreen, heart rate monitoring and alerts of incoming calls and text from a paired smartphone. The main sensor of the Blaze can also be swapped with a number of different casings and bands which Fitbit hopes will appeal to a more fashionable market and not just a sporty one.

Fitbit’s CEO James Park said of the Blaze launch: “Whereas with [Fitbit’s other wristbands] Charge HR and Surge, it was really a ‘one size fits all’ on the look, there’s going to be a heavy focus on personalisation and accessories with Blaze.”

However, not everyone’s excited about yet another wearable hitting the market. Fitbit’s share price reportedly stumbled on yesterday’s launch news. Although it is in an unenviable place trying to protect its number one status in the market.

A number of Fitbit’s rivals have plans to launch smartwatches and fitness trackers in the coming year, including watchmaker Fossil, sports giant Under Armour and phone maker HTC. Which,if anything, means the wearables crazy is a long way from dead yet.

 

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]