Facebook Slams Reports Of User ‘Trustworthiness’ Ratings

Facebook Slams Reports Of User ‘Trustworthiness’ Ratings
SHARE
THIS



Facebook has hit back at claims the social media giant is privately rating its users based on their level of trustworthiness.

The allegation was put forward overnight by The Washington Post in an article titled, ‘Facebook is rating the trustworthiness of its users on a scale from zero to 1’.

In the story, The Post accused Facebook of developing a “previously unreported rating system” which measures “the credibility of users to help identify malicious actors”.

Adding: “The score is one measurement among thousands of new behavioral clues that Facebook now takes into account as it seeks to understand risk.

“Facebook is also monitoring which users have a propensity to flag content published by others as problematic and which publishers are considered trustworthy by users.

“It is unclear what other criteria Facebook measures to determine a user’s score, whether all users have a score and in what ways the scores are used.”

Now, Facebook refuted the claim, calling The Post‘s headline “misleading”, adding it did not measure users’ reputations.

In a statement to B&T, a Facebook spokesperson said: “The idea that we have a centralised ‘reputation’ score for people that use Facebook is just plain wrong and the headline in The Washington Post is misleading.”

“What we’re actually doing: We developed a process to protect against people indiscriminately flagging news as fake and attempting to game the system.

“The reason we do this is to make sure that our fight against misinformation is as effective as possible.”

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?