City of Melbourne Pilots Voice Experiences With Alexa Skill

City of Melbourne Pilots Voice Experiences With Alexa Skill
SHARE
THIS



The City of Melbourne, interested in the potential of voice experiences, set out to create an Alexa skill to help people discover What’s On in the city.

Joining forces with VERSA, Australia’s first enterprise-level voice experience agency, City of Melbourne became the first council in Australia to release a voice experience with the launch of What’s On Melbourne.

As one of most liveable cities in the world, Melbourne has hundreds of events on every single day which offers residents, workers and visitors an incredible amount of things to do.

The City of Melbourne’s What’s On website, email newsletter and social media channels help people discover things to do in the City.

Designed to work with the newly-released Echo Spot, the Multimodal Skill, shares Melbourne’s curated list of upcoming events, displaying a photo and other crucial information — such as the date, time and location.

The Skill delivers a seamless user experience, where users can hear details of the events and take the information with them via the Alexa companion app.

As part of City of Melbourne’s discovery approach to Voice, VERSA designed and built the initial Voice Experience to run as a lean ‘pilot’ program, enabling the What’s On team to not only understand the adoption of Voice with its intended audience, but to understand how to prepare their content for future conversational experiences.

VERSA director of business Guy Munro said: “Being the first council within Australia to launch an Alexa Skill, shows just how the City of Melbourne pushes for innovation.

“We’re excited to see how this skill transforms over time as new features and updates are released.”

This Skill was designed with simplicity in mind. Focussing on the free and featured events in the city, the Skill, shares the most important information to the user, while making content creation simple for the What’s On team.

Test the Alexa Skill out here

For more information, visit versa.agency

Please login with linkedin to comment

Alexa Melbourne

Latest News

Bayer Consolidates Crop Science Creative With Clemenger’s Redhanded
  • Advertising

Bayer Consolidates Crop Science Creative With Clemenger’s Redhanded

Redhanded has been appointed creative agency of record for the crop science division of Bayer in Australia, following a competitive pitch. The appointment of the Clemenger Group agency comes after Bayer chose to consolidate its creative business in September to drive efficiencies and strategic alignment across portfolios. Redhanded will now be responsible for creative work […]

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Media

Study: High-Impact Digital Ads Amplify Standard Media

New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye-tracking experiments and revealed that, within a browsing session, standard display formats, such as […]

Kellogg’s Chooses Eleven To Look After PR
  • Marketing

Kellogg’s Chooses Eleven To Look After PR

Breakfast cereal giant Kellogg’s has appointed Eleven to handle its PR account across Australia and New Zealand. Eleven takes over from Edelman on the account. Kellogg’s has also ditched Porter Novelli and Liquid Ideas, which worked on a project basis. Eleven managing director Roberto Pace said in a statement that the agency was excited to […]

Coca-Cola Celebrates Classic Aussie Moments To Commemorate 80 Years Via McCann
  • Campaigns

Coca-Cola Celebrates Classic Aussie Moments To Commemorate 80 Years Via McCann

Coca-Cola has today launched a campaign commemorating 80 years of great tasting beverages made by Australians in Australia. The integrated marketing campaign from McCann and UM will have multiple touchpoints with consumers led by a new locally-produced TVC running across screens and also supported in PR, social media and out-of-home. The tagline featured in the […]

Stellar Concepts Wins PR Duties For New Sydney Food Festival
  • Marketing

Stellar Concepts Wins PR Duties For New Sydney Food Festival

Communications agency Stellar Concepts has been appointed by IMG Culinary to deliver a PR campaign for the launch of Taste of Sydney Collective. The food festival is an evolution of IMG’s ‘Taste of’ festival series fusing food, culture and music. Taking place at the Cutaway in Sydney’s Barangaroo precinct during November, the highly-curated event will […]

SPEED To Handle Media Planning For QICGRE
  • Media

SPEED To Handle Media Planning For QICGRE

SPEED has been appointed QICGRE’s communications strategy and channel planning agency with immediate effect. QICGRE are operators of 26 shopping centre’s across Australia, including Eastland, Castle Towers, Westpoint, Canberra Centre, Robina Town Centre and Grand Central. SPEED will provide portfolio communication recommendations across the business, as well as direct media planning support for each shopping […]

Former One Green Bean CEO Carl Ratcliff Resurfaces At DDB Sydney
  • Advertising

Former One Green Bean CEO Carl Ratcliff Resurfaces At DDB Sydney

DDB Australia has announced the appointment of former One Green Bean CEO Carl Ratcliff as chief strategy officer of DDB Sydney. Ratcliff’s appointment comes just over two weeks after it was announced that Claire Salvetti would replace him as CEO of One Green Bean. Ratcliff has more than 20 years’ experience in the world of building brands […]