Cheetah Mobile Appoints SpotX To Bring Video Ads To Global App Library

Cheetah Mobile Appoints SpotX To Bring Video Ads To Global App Library
SHARE
THIS



Cheetah Mobile, a global mobile app developer, has appointed video inventory management platform, SpotX, to help monetise video in its global suite of apps on iOS and Android devices.

With over 600 million monthly active users worldwide, Cheetah Mobile shifted focus from utility to content apps with its acquisition of the popular news app, News Republic, in a bid to drive higher engagement among users. By integrating News Republic’s content into the high-download volume app Clean Master, Cheetah Mobile brought content to the utility app that has driven a 5 per cent increase in video ad completion rates.

Along with over 20 other apps in its catalogue, Cheetah Mobile can provide video ad options that reach a hugely diverse audience due to its global footprint.

The company has commissioned SpotX to provide the programmatic infrastructure to power Cheetah Mobile’s video monetisation globally, including new and highly-sought after vertical video formats.

Cheetah Mobile is also looking towards innovative video ads to provide their engaged audience with a better user experience, according to Arther Wu, general manager of global business development and sales, at Cheetah Mobile.

“We’re excited to offer high-engagement vertical video inventory as another feature targeted at boosting consumer engagement with our apps. Our partnership with SpotX allows us to tap into global demand partners to help maximise revenue for Cheetah Mobile.”

Allen Klosowski, VP, Mobile & Connected Television, at SpotX added: “Working with Cheetah Mobile to support vertical video formats opens up new and exciting opportunities for brands and agencies looking to create premium advertising experiences on mobile.

“We are very excited to expand our relationship with Cheetah Mobile to be their preferred programmatic video solution. Our global footprint allows SpotX to connect Cheetah’s top-ranked apps to premium programmatic buyers worldwide.”

Cheetah Mobile’s apps are available across Android and iOS. News Republic, Live.me, Clean Master, CM Security, Piano Tiles 2, CM Launcher, PhotoGrid, Battery Doctor, CM Locker, and Cheetah Mobile’s other apps have collectively gained over 3.4 billion downloads worldwide and boast over 612 million monthly active users as of September 30 2016.

In June 2015, Cheetah Mobile launched its global mobile advertising platform, Cheetah Ad Platform, and in August 2016, Cheetah Mobile acquired French news aggregator, News Republic.

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]