Case Study: Whybin\TBWA Shows Agencies How To Increase Collaboration, Protect Content & Reduce Costs
Creative agency Whybin\TBWA has introduced Quantum’s StorNext to streamline its content sharing, keep content protected and available to all team members and significantly reduce administrative overheads.
You can check out the full Whybin\TBWA case study here.
Jaymz Hingert, regional IT manager at Whybin\TBWA said of the improvements:”With growing demand for digital media production outpacing our existing storage systems, we needed a solution that could ensure data protection while saving staff time
“Of the solutions we evaluated, only StorNext was capable of addressing our data protection and productivity requirements; every other solution would have demanded a great deal of manual intervention. And we discovered Quantum had a StorNext solution designed for smaller offices.”
Pushing the Limits of Direct-Attached and RAID Storage
Prior to deploying the Quantum platform, video editors at Whybin\TBWA worked on servers with direct-attached disk storage, a model that ultimately compromised both workflow efficiency and the security of valuable content. To bring content from existing assets into current work, staff had to find the disk, mount it, locate the right files and then find enough space to restore the appropriate content back onto the local disk where they were building the new project. In addition to bogging down editing processes, this model complicated collaboration because editors could only share files by moving RAID arrays between servers or using flash drives, whether transferring the files across the office or between offices in different cities.
Whybin\TBWA’s rapidly increasing workload — and corresponding increase in the volume of high-resolution files requiring storage — put further pressure on storage. Teams worked on RAID arrays until they were full and then stored them on-site with rarely enough time for a real backup. Preservation of this growing store of client content was a significant concern because moving data off-site for disaster recovery (DR) protection simply wasn’t possible.
Automating Content Protection and Streamlining Collaborative Workflow
By supporting a fully automated end-to-end workflow, the Quantum solution has made it easy for Whybin\TBWA’s to improve collaboration among editors, protect content and leverage direct access to archived data to speed reuse of existing assets.
Within the agency’s new workflow, StorNext Storage Manager automatically creates a tape copy of any file saved on Xcellis shared storage. Stored in the StorNext AEL archive, this tape copy serves as a backup while work is in progress. When a project is complete, StorNext then removes the content from shared storage, while the tape copy remains accessible from that storage as an active archive, minimising the disk space required on the shared storage. The IT team also has established a policy so that whenever StorNext makes a copy to the tape archive, it creates and sends a copy to Q-Cloud. As a result, TBWA Australia can use the tape for normal recovery and archive access while maintaining DR protection.
“Q-Cloud provides automated, indefinite DR protection,” added Hingert. “If the building burns down tomorrow, we’ve got a copy of everything — current projects and old material — safely on Q-Cloud.
“Collaboration across Whybin\TBWA is also much easier and more efficient because editors are able to see everything, no matter where it’s stored, through the same file system. LAN connections facilitate transmission of files between offices for faster, simpler sharing of content across the agency.
“StorNext has helped our creative team to realise an immense gain in productivity and we all sleep much better knowing that all our data is safe, both on tape and in the cloud,” Hingert added.
Latest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.