Case Study: Whybin\TBWA Shows Agencies How To Increase Collaboration, Protect Content & Reduce Costs

Case Study: Whybin\TBWA Shows Agencies How To Increase Collaboration, Protect Content & Reduce Costs
SHARE
THIS



Creative agency Whybin\TBWA has introduced Quantum’s StorNext to streamline its content sharing, keep content protected and available to all team members and significantly reduce administrative overheads.

You can check out the full Whybin\TBWA case study here.

Jaymz Hingert, regional IT manager at Whybin\TBWA said of the improvements:”With growing demand for digital media production outpacing our existing storage systems, we needed a solution that could ensure data protection while saving staff time

“Of the solutions we evaluated, only StorNext was capable of addressing our data protection and productivity requirements; every other solution would have demanded a great deal of manual intervention. And we discovered Quantum had a StorNext solution designed for smaller offices.”

Pushing the Limits of Direct-Attached and RAID Storage

Prior to deploying the Quantum platform, video editors at Whybin\TBWA worked on servers with direct-attached disk storage, a model that ultimately compromised both workflow efficiency and the security of valuable content. To bring content from existing assets into current work, staff had to find the disk, mount it, locate the right files and then find enough space to restore the appropriate content back onto the local disk where they were building the new project. In addition to bogging down editing processes, this model complicated collaboration because editors could only share files by moving RAID arrays between servers or using flash drives, whether transferring the files across the office or between offices in different cities.

Whybin\TBWA’s rapidly increasing workload — and corresponding increase in the volume of high-resolution files requiring storage — put further pressure on storage. Teams worked on RAID arrays until they were full and then stored them on-site with rarely enough time for a real backup. Preservation of this growing store of client content was a significant concern because moving data off-site for disaster recovery (DR) protection simply wasn’t possible.

Automating Content Protection and Streamlining Collaborative Workflow

By supporting a fully automated end-to-end workflow, the Quantum solution has made it easy for Whybin\TBWA’s to improve collaboration among editors, protect content and leverage direct access to archived data to speed reuse of existing assets.

Within the agency’s new workflow, StorNext Storage Manager automatically creates a tape copy of any file saved on Xcellis shared storage. Stored in the StorNext AEL archive, this tape copy serves as a backup while work is in progress. When a project is complete, StorNext then removes the content from shared storage, while the tape copy remains accessible from that storage as an active archive, minimising the disk space required on the shared storage. The IT team also has established a policy so that whenever StorNext makes a copy to the tape archive, it creates and sends a copy to Q-Cloud. As a result, TBWA Australia can use the tape for normal recovery and archive access while maintaining DR protection.

“Q-Cloud provides automated, indefinite DR protection,” added Hingert. “If the building burns down tomorrow, we’ve got a copy of everything — current projects and old material — safely on Q-Cloud.

“Collaboration across Whybin\TBWA is also much easier and more efficient because editors are able to see everything, no matter where it’s stored, through the same file system. LAN connections facilitate transmission of files between offices for faster, simpler sharing of content across the agency.

“StorNext has helped our creative team to realise an immense gain in productivity and we all sleep much better knowing that all our data is safe, both on tape and in the cloud,” Hingert added.

Please login with linkedin to comment

DAB+ einsights Quantum

Latest News

Suncorp Appoints OMD As Master Media Agency
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment supports Suncorp’s move to a network of brands model with Suncorp as the national Masterbrand. Suncorp executive general manager of brand and marketing Mim Haysom said it […]

ABC Unveils Its Lineup For 2019
  • Media

ABC Unveils Its Lineup For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Opinion

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Unveils “Give A Little Christmas” Via CX Lavender
  • Campaigns

Stockland Unveils “Give A Little Christmas” Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine