Brisbane Boys Shoppable Video Technology Inks Global Distribution Agreement

Brisbane Boys Shoppable Video Technology Inks Global Distribution Agreement

Australian tech entrepreneurs have just made shopping even easier with revolutionary and already the ‘shoppable video platform’ is making world headlines and attracting international investor interest.

Jack Wareham
Posted by Jack Wareham

Pixmoto co-founders and Brisbane graduates, Jack Wareham, Simon Knapp & Peter Liu impressed American venture capitalists while showcasing Pixmoto during a prestigious investor presentation at Boulder Colorado’s Boomtown demo day.

Boomtown is a Boulder-based start-up accelerator operated by a group of media, marketing and technology veterans.

US market leaders were intrigued with Pixmoto’s pitch, a ‘shoppable video platform’ that syncs social media and e-commerce sites by allowing users to ‘click and buy products in video’ anywhere anytime.


The Daily Camera, Boulder County Business reports Dave Harris, director of operations at Rockies Venture Club said, “In general, these companies are all scalable; their ideas present opportunity for significant growth.”

Jose Vietiez, co-director of Boomtown, explains companies like Pixmoto are invited to attend elite grooming sessions to access key industry mentors and gain top skills to prep tech creators for the public spotlight.

“Our focus has always been on building solid businesses that make money” — adding that 78% of Boomtown’s companies are earning revenue,” Camera Daily quoted Vietiez.

“Pixmoto puts video and e-commerce together to lower friction in the buying journey by widening and deepening distribution and monetization of video assets,” Peter Liusaid.

Retailers are currently spending millions of dollars creating digital videos and ads to promote and sell their goods over the Internet, but without an effective call to action retailers struggle to get a return on these videos.

“Pixmoto solves this problem, our ‘shoppable video platform’ enables users to click and buy products in the video they’re watching. Simply click on a product you like and takes you inside the corresponding online store to continue the buying journey,” Liu explained. 

“Today almost half of all online transactions begin on a mobile device, Pixmoto works on every device but it’s the only solution that functions seamlessly across ALL mobile platforms in popular web browsers.” 

Around 15 per cent of all online transactions are affected by publishers that use affiliate marketing channels and Pixmoto’s got a massive head start, signing a strategic partnership with a global affiliate marketing juggernaut.

“We’ve successfully kicked off our Australian beta program and already online retailers and publishers are lining up to pilot Pixmoto,” Simon Knapp said.

Daily over 225,000 product review videos are created and posted online in a social phenomenon called vlogging, a massive untapped e-com market.

“We’re also developing commercial partnerships with vloggers and their managers so for the 1st time online retailers can commercially access these product review videos to generate millions of dollars of online sales using Pixmoto,” Knapp added.