BrandCulture’s Stephen Minning To Join Elevate61

BrandCulture’s Stephen Minning To Join Elevate61

BrandCulture managing director Stephen Minning (pictured above) has been selected for elevate61, an accelerator program to help companies fast track their growth into the US.

Barbara Messer
Posted by Barbara Messer

In addition to his role at BrandCulture, Minning is the founder and director of Sydney-based tech company Pam, a Sydney-based technology company.

Through Advance, WeWork is sponsoring one company to join the elevate61 program in the US, and this year has chosen Pam, which was originally developed by BrandCulture, but has been operating as a separate company since February 2016.

“Joining elevate61 with a group of such inspiring entrepreneurs is a big opportunity for us to accelerate our growth in North America,” Minning said.

“We’re especially delighted that WeWork has offered to sponsor our trip – 2017 is shaping up to be an exciting year for Pam.”

The six start-ups, or “scale-ups” span various industries, from marketing technology and healthcare.

Serafina Maiorano, Global CEO of Advance, said: “Advance is thrilled to be partnering with WeWork in Australia and the US with a range of programs, including elevate61.

“We hope the opportunity to spend 10 days in the US with facilitated access to an established network of successful Australian and US-based entrepreneurs, investors, advisers and global corporations will translate to great global success for Pam.”

James Mabbott, head of KPMG Innovate, said: “We are excited that WeWork are sponsoring one of their residents to join the elevate61 program.

“During our program workshops in Sydney in March, Pam’s team showed their capabilities and the potential of their technology. We look forward to seeing what they can achieve on the US stage in San Francisco, Los Angeles and New York. ”

Balder Tol, WeWork’s director of community for Australia, said: “At WeWork, we want to be able to really make a difference for our members by helping them grow and focus on building a successful business.

“For Australian enterprises, international expansion can be challenging and we are excited to give Pam the opportunity to accelerate their international expansion by participating in the elevate61 program.”