cloud-based video communication services company BlueJeans Network has announced that it is the first platform to bring interactive and large-scale broadcasting capabilities to Facebook Live. For the first time, companies, organisations and brands can create large-scale, interactive broadcast experiences for their own Facebook audiences.
“Facebook Live has become the must-have channel for every major brand and business to interact with their key audiences through today’s most powerful medium — live video,” said Krish Ramakrishnan, CEO of BlueJeans Network.
“Until today, Facebook Live has been primarily a one-way viewing experience. BlueJeans changes that dynamic by enabling multiple people in different locations to come together and interact on Facebook Live. Now brands can have meaningful conversations with their communities and create powerful, signature experiences that engage, inspire and truly connect.”
BlueJeans Primetime was the first large-scale video event platform to give multiple participants the power to engage in live conversations with thousands of viewers. Now, through this new integration with Facebook Live, the BlueJeans platform is the only one to expand the capability out to established communities on Facebook. This extends the reach from thousands to millions so that every person and organization is able to participate in multi-party live video on Facebook.
BlueJeans Primetime already powers large-scale, brand-building events for The Players’ Tribune, The Sundance Film Festival, TED, and more. Individuals such as Chelsea Clinton, Drew Brees, and David Ortiz have also leveraged the platform to connect and interact with their audiences.
Now every BlueJeans customer will be able to multiply the reach of their events through the integration with Facebook Live. The possibilities are endless — businesses can leverage the platform for major brand launches with celebrity spokespeople, Q&As with filmmakers, fan events with all-star athletes, fireside chats with top executives and a myriad of other options.
For brands that would like to try BlueJeans for Facebook Live, sign up here. All approved companies will receive white glove assistance from BlueJeans Network throughout the trial to ensure success.