Apple Acquires Shazam For A Reported $530 Million

Apple Acquires Shazam For A Reported $530 Million

Apple has acquired the music-identification service Shazam for a reported $US400 ($A530 million). The sale is said to be Apple’s biggest ever acquisition.

Shazam is an app that can recognise a song after just hearing a few bars and will complement Apple’s iTunes.

In 2016, London-based Shazam said its app had surpassed the billion mobile download mark. In addition to identifying music, Shazam also directs users to streaming apps like Spotify, Deezer, Apple Music and Google Play Music.

Apple have been coy on the exact details of the sale, but said in a statement: “Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users.

“We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”




Please login with linkedin to comment

Apple Shazam

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]