Adobe has kicked off its annual summit in Las Vegas with the launch of two new cloud products, as well as a range of new capabilities for its cloud platform.
Among the unveilings was its new Adobe Advertising Cloud, an end-to-end platform for managing advertising across traditional TV and digital formats.
Combining capabilities from Adobe Media Optimizer and the recently-acquired TubeMogul, Adobe Advertising Cloud is designed to simplify the delivery of video, display and search advertising across channels and screens.
Adobe also used its summit to launch Adobe Experience Cloud, a comprehensive set of cloud services designed to give enterprises everything they need to deliver exceptional customer experiences.
Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on Adobe’s cloud platform.
Furthermore, the company introduced new enhancements for its cloud platform, which include new Sensei capabilities for enterprise customers (including Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis), as well as new tools and partner integrations available through Adobe I/O (Adobe’s cross-cloud developer portal).
In addition, AppDynamics, Clicktale, Dun & Bradstreet, ForeSee, Mastercard, Ooyala, SapientRazorfish and others announced new Adobe Experience Cloud integrations, now available on Adobe Exchange.
Finally, Adobe and Microsoft announced the availability of their first set of joint solutions focused on transforming customer experiences for enterprises.
Available today, these solutions are designed to transform cross-channel experiences and campaign orchestration using Adobe Experience Cloud and Microsoft Cloud.
In addition, Adobe and Microsoft announced they are collaborating on the first open industry standard to define and unify the language for marketing, sales and services data needed to deliver digital experiences consistently at scale.