Adobe Introduces New Integrated Service To Ramp Up Efficiency

According to a recent survey by IDC, 72 per cent of businesses reported that improving document processes would increase customer satisfaction, yet 80 per cent of those processes still rely on paper.

Companies focused on great experiences can no longer afford to be mired in document processes that are slow and inefficient. Their customers need and want a better way.

Adobe has unveiled the first integration between Adobe Sign and Adobe Marketing Cloud, eliminating the cost and frustration of manual, paper-based process for enrollment, onboarding and servicing across the customer journey.

Adobe Sign (formerly Document Cloud eSign services) features an upgraded and modernised mobile app experience, and works seamlessly with Adobe Experience Manager (AEM) Forms – a key part of Adobe Marketing Cloud – helping organisations to go completely digital with anything from credit card applications to government benefit forms or medical forms.

And building on widespread adoption in Europe, Adobe is rolling out new data centres and meeting the most stringent legal requirements in the EU, part of a global expansion that will continue through 2016.

Adobe also announced new Document Cloud storage integrations with Box and Microsoft OneDrive, which make it easier to access and work on PDF files from anywhere, as well as new features for Adobe Acrobat DC subscribers, delivering on the promise of ongoing innovation and value through Document Cloud.

“Every company and organisation should be laser-focused on delivering the best customer experience possible, and the best experience does not involve paper,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe.

“Today we further strengthen the value that Adobe Document Cloud and Adobe Sign bring to our global customers as the only complete solution that transforms paper-based transactions into 100 percent digital workflows.”

“Talking to businesses and partners around Asia Pacific, I see a real sense of urgency around transforming customer experience by making it seamless, pain-free, and accessible across all devices and touchpoints,” said Michael Stoddart, director of Digital Media, Adobe Asia Pacific.

“In its annual predictions for 2016, IDC believes that by the end of the year, 60 per cent of the top 1000 enterprises in APAC will have digital transformation (DX) at the centre of their corporate strategy, with a majority even creating an independent position to oversee the DX strategy implementation. Adobe is working with businesses across the region to help them create points of differentiation by making their core processes more customer-centric.”

At the heart of Document Cloud is Acrobat DC, the world’s best PDF solution; Adobe Sign, the leading e-signature solution that allows anyone to electronically sign and send documents from any device; and powerful companion mobile apps.

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