Active-wear company Adidas celebrated Valentine’s Day with an Instagram post of a same-sex female couple, who are wearing matching Adidas shoes, sharing a post-workout kiss with the caption “The love you take is equal to the love you make”.
The same-sex support from Adidas comes after the sports company announced a new clause in its ambassador contracts stating that if a sportsmen or sportswomen reveals publicly they are lesbian, gay, bisexual, or transgender, their Adidas contract will not be changed or terminated.
This clause reads: “Adidas acknowledges and adheres to the principles of diversity, as this is a central part of the Adidas group philosophy. Therefore Adidas warrants that this agreement will neither be terminated nor modified in case the athlete comes out to the public as a member of the LGBT (lesbian, gay, bisexual and transgender) community.”
The Valentine’s Day post has racked up over 194,000 likes and over 100,000 comments.