MFA Ex: One Agency Team’s Annual Digital Ad Impressions Releases As Much Carbon As Four Aussie Bushfire Seasons
This carbon stat was an eye-opener at the MFA conference. No word…
Superloop Launches “Ads At Record Speeds,” Via Leo Burnett Australia & Zenith Australia
Always wanted to be an official Olympics sponsor but were put off…
The Fragmentation Killer: ‘VOZ Changes The Conversation & Should Make TV More Appealing To Advertisers’
Debate rages whether VOZ or the Pyramids of Giza took longer to…
Best of the Best: Here Are The Media Planning Directors Leading Some Of The Sharpest Minds In The Industry
B&T's counting down the top 10 media planners in the land! And…
Who are Australia’s top media suits? B&T’s Best Of The Best Media Agency Leaders – Holding Co
B&T wishes it could pick the order of the list by challenging…
Zenith Australia Hires Penny Shell As Strategy And Product Lead
Unfortunately B&T refrained from using "the Penny has dropped at Zenith" in…
Zenith Tops COMVergence New Business Rankings
Zenith's pitching team more than lived up to its 'ROI' mantra last…
Linear TV Decline ‘The New Norm’ But Will Other Brands Follow Pepsi’s Lead?
Marketers are ditching long-term brand stuff for short-term sugar hits, and TikTok…
Zenith Drives Away With Autosports Group Media Account
Expect to see Porsches, Ferraris and Astons parked outside the Publicis offices…
Cocogun, UnLtd & Zenith Extend MissingSchool’s ‘Don’t You Forget About Me’ Campaign
Powerful work from Cocogun here. Seems not every kid actively looking to…
Zenith Scoops Lululemon’s Performance Media Account
Zenith has nabbed the Lululemon's performance media account amid reports a lot…
Temple & Webster Unveils New Agency Roster Of Zenith, Dentsu & Thrive PR
Does your home decor have a minimalistic bean bag/second-had IKEA approach? This…
“How Do I Create A Culture I’m Happy With?” Zenith’s Next Generation Board On B&T TV
It's your latest instalment of B&T TV! It's like the Q+A of…
Modibodi To Partner With Splendour In The Grass Via Zenith & Publicis Sport & Entertainment
Global award winning, leak-proof apparel brand, Modibodi, will partner with music festival…
Five Ways New AI Search Engines Could Impact Your Online Business
Got an online business? Worried about AI's impact on it? Well, this…
The Robot Writers Are Taking Over! How To Win In An AI-Powered Web
Rather than responding with fear, B&T team rejoice as robot writers free…
Publicis’ Zenith Names Three New Appointments
Zenith names three new appointments and thankfully not one of the candidates…
Hey Google, What Happens To Paid Search Post-Cookies?
Zenith director Alberto Vicente is here with some thoughts on a post-cookie…
Publicis Raids Razorfish, Naming Jason Tonelli New Zenith CEO
Jason Tonelli brings impressive resume and even more impressive goatee beard to…
Zenith Promotes Elizabeth Baker To Chief Investment Officer
Zenith's Elizabeth Baker forced to remove "2014 zone Zumba champion" to keep…
Zenith Study: Aussie Ad Spends To Grow 9% in 2022, Beating The Global Average Of 8%
There's never been a better time to be in the advertising game.…
Zenith: Aussie Ad Spends To Rise 5% In 2022
The very real threat of a paper cut aside, it's all good…
Zenith Snares Subway’s $32 Million Media Away From AKQA Media
B&T apologises to the intrusion to your workday, but thought you may…
“Calm Your Inner Karen!” Publicis Worldwide Launches New FijiKava Campaign
This new work does poke fun at Karens. So, if that offends…
Zenith Forecasts Travel Ad Spend Will Climb 36 Per Cent In 2022
Zenith report says travel ad spends to soar 36%. Which will be…
Zenith Launches Zen Academy To Promote Junior Talent
Zenith unveils the Zen Academy where participants are advised not to break…
Bottega Veneta And Zenith Unveil New Outdoor Campaign
Of all the high-end fashion stores B&T's been refused entry, Bottega Veneta…
Bravecto Launches “Chew For Dogs” Campaign Via Wunderman Thompson
Bravecto offers lasting protection against fleas and paralysis ticks. Although is not…
Zenith Report: Home Improvement Category To Fuel 13% Recovery In Appliance Ad Spend
Dreaming of a new vacuum? You're not alone says new Zenith report.…
Bundaberg Brewed Drinks Pours Zenith Brisbane Its Media
Zenith Brisbane wins Bundaberg Brewed Drinks' media and, with the extra staff,…
Zenith Report: Global Ad Spends To Grow 11.2% In 2021, Australia At A More Modest 9.1%
New report says now is a top time to be in the…
Zenith Announces Two Promotions In Its Investment Capabilities
Zenith strengthens its investment arm who, would also like to stress, shouldn't…
Zenith’s Ali Bremner: The Power Of Strategy In A Cookieless World
Zenith's digital director casts his expert eye over the cookies debate. Which…
Zenith Partners With Spotify To Launch New Work For SBS
We're huge fans of the SBS here at B&T, such is our…
Strong Preference For In-Store Shopping In 2021, Australian ZenPoll Finds
In bad news for stolen grapes & excessively handled avocados, study finds…
Zenith Names Sarah Heitkamp As Head Of Strategy & Planning
Sarah Heitkamp to head Zenith's strategy & planning. Insists she won't be…
Vikki Pearce Appointed Zenith’s Head Of Digital
Vikki Pearce promoted to Zenith’s new head of digital. Claims to have…
Zenith Report: Demand For Smartphones & 5G Set To Fuel 4.5% Growth In Telco Ad Spends
New report highlights uplift in telco ad spends. Except for the ones…
