GroupM’s Addressable TV Business Finecast Announces Deal With SBS & Xandr
Addressable TV inches ever closer! It's now a race between it and the second coming of Christ.
SBS Adopts Xandr’s Video Header Bidding Solution
Confusion continues to reign as young people are all pretty sure SBS stands for Seven Billion Stories.
Xandr Makes A Series Of Additions To Its Senior Team
Xandr today announced three key senior appointments to the team, the first under new ANZ managing director, Nicole Prior...
Xandr Expands APAC Leadership Team, Nabs New ANZ MD
Xandr expands APAC leadership team who, in turn, are not to be mistaken for the 1980 Olivia Newton-John musical Xanadu.
Xandr Expands Premium Video Marketplace To Include All Australia’s Premium, Commercial Broadcasters
Xandr, AT&T’s advanced advertising company, today announced the expansion of its premium video marketplace to incl...
Recommended
Xandr Sees 125% Lift In Video Spend
Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, today shared results of prem...
Microsoft Renews Contract With Xandr
Xandr kinda sounds like an evil intergalactic emperor set on Earth's imminent destruction but, fear not, it's not.
Xandr Launches New Guide Exploring The Future Of Identity
Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide...
The Complexity Of Identity In A Post-Cookie World
Other than AstraZeneca, new normal and Zoom jowls, there can be no greater buzzword for 2021 than cookieless.
Opinion
Captify And Xandr Combine For New Product
Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will ...
Xandr Launches ‘Xandr Curate’ For Multi-Seller Inventory
Xandr, AT&T’s advanced advertising company, has today announced the launch of Xandr Curate, a platform offering da...
Xandr Shares Comprehensive Approach To Identity
Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions ...
Connected TV Provides New Opportunities For Advertisers
Xandr has officially launched Advertising’s Creative Canvas: Xandr CTV Guide 2021, its first-ever global CTV guide exa...
Amadeus And Xandr Join Forces In A Boost For Travel Advertising
Amadeus and Xandr may sound like a Swedish pop duo at the Eurovision Song Contest, but you'll discover the truth here.
Ingredients For Success In The New Media Landscape
Here are the ingredients for success in the new media landscape! Thankfully, there's no kale or anything high in gluten.
Partner Content
Xandr Unveils New Strategic Selling Platform For Premium TV And Digital Media Companies
Xandr, AT&T’s advanced advertising & analytics company, today announced the launch of Xandr Monetize, a reimag...
Curated Marketplace Community Welcomes Three New Brands
Community, powered by Xandr, is a curated marketplace of publishers that enables advertisers to reach their audiences at...
Samuel Tan Appointed As Senior Director, Market Development For AppNexus
AppNexus was on the lookout for a new senior director and it would appear that Tan is now the man.