In 2016, Authenticity Is The ‘It’ Word
If you prefer your brands sneaky and untrustworthy then 2016 is not going to be a good year for you.
If you prefer your brands sneaky and untrustworthy then 2016 is not going to be a good year for you.
Befuddled by the workings of a Gen Ys mind? Then this latest report may do little to erase that befuddlement.
OMD Word's Thomas Hutley polishes his crystal ball and takes a stab at what the media landscape will look like in 2016.
The Hotwire Communications Trends Report is hot off the press and here B&T presents an abbreviated cheat notes version.
Great news - hipsterism is dead! The bad news? An even more insidious, vile and hirsute hybrid is to take their place!
The broadcast method is no longer effective. Keep your eyes on these babies.
Consumer trends can feel whimsy, but the real power of trends is understanding the consumer needs they satisfy.
Adobe and digital marketing company Econsultancy have partnered up to see how marketing trends compare to tech trends.
Grant Flannery, digital strategist at The White Agency pens his thoughts on the year ahead.
In the race to stay relevant open brands will outperform their markets in 2015.
Skinny content is out and fat content is in.
These trends aren't sexy. But they're something to keep in mind.
Brands unable to keep up with consumers' tech habits, as well as harness all the data involved, will be left behind.
2015 won't be about technological change. It will be about style, substance and the essence of what is communicated.
It's easy to tap into the latest craze, but how do you differentiate what’s merely trendy & what’s a true trend?
Brand experience agency Traffik created videos as part of SurfStitch’s Summer 14/15 campaign, 'Let There Be Summer'.