Experienced Marketer John Broome to Lead AANA
No, you're not having déjà vu, B&T did flash this out this morning. Unless you missed it, then, yes, it's déjà vu.
No, you're not having déjà vu, B&T did flash this out this morning. Unless you missed it, then, yes, it's déjà vu.
It's quite literally a new Broome at Unilever as John Broome plants his loafers under the CMO's desk.
You'd have to be a Froot Loop not to understand the power of data in recruiting customers says Kellogg's top marketer.
When you sell Fruit Loops to three year olds and All Bran to 103-year-olds, Kellogg's strategy is always interesting.
Hard data and facts are making marketers' 'gut feeling' obsolete when it comes to decision making.