Nielsen, Ipsos & The Readership Works Evolve emma Readership Data Offering
Emma readership data set to become even more authoritative and, no, we didn't just make that up.
Emma readership data set to become even more authoritative and, no, we didn't just make that up.
Does your CX S-U-X? Then depending on your ETA read this ASAP by COB for your ROI, OK?
In order to compete for ad spend with companies like Google and Facebook, 80% of digital publishers say they need better...
Data management platforms (DMPs) are playing an increasingly important role in supporting effective, programmatically-dr...
A study shows 96% of marketers agreed tech is critical for marketing leaders. The other four just liked fluffy bunnies.
Marketers have long relied on third-party data for their data-driven marketing efforts. But the most successful data-dri...
Adobe and digital marketing company Econsultancy have partnered up to see how marketing trends compare to tech trends.
By Sean Boiling, head of service delivery, APJ, hybris Software