NFL Fans Triggered Over Taylor Swift-Washing In Latest Hype Campaign
The NFL goes Tay Tay overload while promoting the start of its…
Philadelphia Eagles Slam “Counterfeit” Kamala Harris Campaign
As you'd expect, the US election not without its usual dramas -…
Taylor Swift & NFL Fans Unite As New Heights Podcast Joins LiSTNR Audience Network
In possibly the ultimate feminist reprisal, Travis Kelce is now officially known…
Donald Trump Shares AI-Generated Taylor Swift Endorsement
Say what you like about US election campaigns, but they are endlessly…
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift…
QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi…
The Taylor Swift Train Has Left The Station: B&T Wraps The Good, The Bad & The Just Plain Weird Of Taylor Swift Marketing
We're so, so close to being finished with wall-to-wall Tay-Tay coverage here…
Taylor Swift & Other Major Cultural Moments: Marketing Gold Or A Bandwagon Ignoring Real Consumer Trends?
Did you climb aboard the Tay-Tay bandwagon? Consider yourselves told off. We'll…
Transport For NSW Unveils The Tay-Tay Express Ahead Of First Eras Tour Sydney Dates
All aboard the Tay-Tay train! Except B&T. We're going nowhere near it.
“You’re Not On Your Own, Kid”: NRMA Announces Limited Edition Taylor Swift-Themed Patrol Vans
God only knows what brands are going to talk about once Tay-Tay…
Thinkerbell Asks Travis Kelce If He Feels Like A Tooheys Or Two
Tooheys asking Kelce to try its entirely forgettable lager. Still more memorable…
Ipsos Iris Data: From Queen Mary To Pop Princess Taylor Swift – Australians Seek Out All Things ‘Royal’ In January
Fortunately, the Royals in question this time seem to be slightly more…
“I’m A Swiftie”: Albo Surprises Taylor Fans With Tickets Live On Nova
Albo takes a stab at younger demo with Tay-Tay tix giveaway. B&T…
Tim Tam Delivers AGAIN With Taylor Swift-Themed Biscuits
If all this Taylor Swift news is starting to give you an…
The BEST Brand Endorsement EVER? Taylor Swift Spotted At Sydney Restaurant
The only thing better than Swift rocking up to your eatery is…
Taylormania 101: Lessons In Partnering With Pop Culture
If you've been tossing up your era to couple your brand with,…
SCA Goes Full Tay-Tay With Final Tickets Still Up For Grabs
Disappointed children or spouse? Get around SCA's latest news, stat.
Vegemite Rolls Out The Welcome Mat As Taylor Swift Touches Down In Melbourne
Seems the only thing more Australian than Vegemite these days is complete…
A Talking Cat & A $12 Million Dollar Taylor Swift Cameo: B&T Wraps All The Advertising Action From The Super Bowl
Like the last bit of Colgate saving you from morning breath hell,…
How To Hook & Grow Your Audience – Five Lessons From Taylor Swift
There is a LOT to be learned from Taylor Swift. And not…
Aussie Rockers Not Immune As Swift Fever Spreads Through Triple M
Triple M's jumping on the Taylor Swift bandwagon. Expect Peter Dutton in…
Label Responsible For Taylor Swift & Drake Pulls Music From TikTok
Taylor Swift's worrying omnipresence becomes slightly less omnipresent as the singer gets…
X-Rated AI-Generated Taylor Swift Images Force Microsoft, X Into Changes
B&T very much doubts Taylor Swift has an over 40s dad fanbase.…
Kansas City Chiefs Head To The Superbowl As Impact Of Taylor Swift & Travis Kelce Partnership Is Revealed
It's further proof that Taylor Swift has the Midas touch at the…
AI-Generated TayTay Cooks Up A Scam In Deepfake Le Cresuet Ads
In fairness, Le Creuset sets are so expensive that we'd give our…
“A Man Is Allowed To React, A Woman Can Only Overreact” – Internet Divided Over Taylor Swift’s Steely Response To Golden Globe Roast
Is it just a slow news day or are we truly descending…
Taylor Swift’s Team Outraged Over New York Times Op-Ed Claiming She’s Part Of The LGBTQIA+ Community
If the op-eds we get on B&T were even half as spicy…
News Corp Launches One-Off Taylor Swift Mag Ahead Of Aussie Tour
Thought we'd reached peak Tay Tay overload? News Corp declares "f@ck that"…
Taylor Swift Named Time’s Person Of The Year, Beating Out Putin, King Charles & Barbie!
Did you spend 172 hours staring at your computer screen & still…
Nova Shakes Off Swift Mania With Dedicated Station
Want to make yourself the most despised person in the office? Read…
From Barbie To Taylor Swift: These Were The Top Six Cultural Moments That Shaped 2023
Here's the six cultural moments that defined Australia in 2023. Well, seven…
Adelaide Dad Gets Taylor Swift Tattooed To His Butt To Win Daughter Concert Tickets Via Radio Comp
Yes, B&T's opening with a bare bottom today. Still, it could've been…
Heinz Delivers Masterclass In Reactive Marketing After Viral Taylor Swift Photo
Still didn't get Tay Tay tickets after four days chained to your…
Val Morgan Gives Brands The Chance To Cash In On Taylor Swift Tour
Sure, B&T may have wasted three days of our lives failing to…
Taking A Leaf Out Of Taylor Swift’s Brand Marketing Strategy
Proof all is forgiven after the ticketing fiasco, it appears the Taylor…
Didn’t Get Tickets For Tay Tay? Come To B&T’s Women In Media Awards Instead
Women In Media promises a top night of fun, incredible women, a…
“Instant Legend!” Fan Who Skived Off Work To Attend Taylor Swift Concert Does TV Interview With Blanket Over Her Head
Did last week's ticket debacle have you doubting your own Tay Tay…
Avoid The Bad Blood! Taylor Swift Fans Warned About Scammers
Think today's newsletter is a tad on the light side? In B&T's…
TikTok Has Expanded Its Video Limits, So Get Ready To Make A 10 Minute Movie!
Have that annoying friend whose entire like appears to be a TikTok…
Spotify Wrap Reveals Taylor Swift Was Australia’s Most Streamed Artist Of The Year
We adore a bit of Tay-Tay in the B&T office. We particularly…
