The First-Party Data Play
If the first-party data play is the equivalent of the royal flush, the third-party data play muust be a two pair.
Recommended
Qantas & MYER Pilot Loyalty Programs On Mobile Wallet App Stocard
Mobile loyalty wallet app Stocard has announced that iconic brands Qantas and MYER have joined its platform. Currently i...
Study: Aussie Women Far More Likely To Use Loyalty Cards Then Men
The entire study is kinda summed-up in the headline. However, it does include a graph, if that helps entice you further.
Mobile Wallet App Stocard Encourages Aussie Shoppers To Bring Their Own Bag In New Campaign
Mobile loyalty card app Stocard has rolled out its #StocardBYOB (‘Stocard Bring Your Own Bag’) social awareness camp...
Former Apple And Spotify Manager Radinck Van Vollenhoven As Country Manager for Stocard
You can't say Radinck Van Vollenhoven without smiling. However, it'd be an ass to sign on the back of a VISA card.