We Won’t Have Media Briefs In Five Years: Mindshare’s Katie Rigg-Smith
Confused as to were client briefs are heading? Well, let this article be like Enya's Orinoco Flow to your frazzled mind.
Confused as to were client briefs are heading? Well, let this article be like Enya's Orinoco Flow to your frazzled mind.
A conference in Sydney this morning has been told the shopper journey is no longer about parking the car & buying shit.