Supermarket War Triggers Record Advertising Spend
With Australia's grocers all trying to prove they're better, fresher & cheaper, it's proving a boon for agency coffers.
With Australia's grocers all trying to prove they're better, fresher & cheaper, it's proving a boon for agency coffers.
Clean up in aisle three! Woolworths has reported a 12% fall in full-year net profit and their chairman is outta here.
The ALDI juggernaut rolls on! Which is fantastic news if you love its $5 cask shiraz as much as the B&T office does.
ALDI gives rivals another kick to the tender regions, while The Fresh Food People prove rather limp with respondents.
Worried your morning berry smoothie will have you on the toilet for a week? It's Coles shoppers who have least to fear.
As the supermarket war turns nastier and nastier, some are arguing ALDI's bookkeeper might need a concerted look at.
You may have to wait three hours at the checkout, but it's a pretty penny you'll save says a new supermarket survey.
Budget supermarket ALDI has plans to go a bit posh and, in doing so, pinch its rivals' customers along the way.