Eight Viral Videos Revealed As “Social Experiment” From Aussie Production Company
What naive media organisations would have ever have published these clearly-faked videos as legitimate news? B&T aside.
Recommended
But, Will It Go Viral?
Do you make dogs smoke in campaigns hoping it'll going viral? You're wasting your time & Pooch's health says this pro.
Opinion
Day Four Of SXSW: Computer Watchdogs, Facebook Foodies And The Bible
Just by reading this you can pretend you went to SXSW & appear far more well-travelled than you actually are. Win-win!
Recommended
What’s Marketers’ Obsession With Viral Videos? It’s Costing Them
Achieving virality in a marketing campaign has many marketers besides themselves with excitement, even though many marke...
Opinion
Most Marketers Don’t Even Know What ‘Viral’ Means
Much like the word "obstreperous" it appears many people have been using the word "viral" incorrectly too. B&T included.
Recommended
10 Content Marketing Lessons From BuzzFeed & Upworthy
In order to nail content marketing, brands need to think like publishers instead of amateurs or hobbyists.
Aussie Film Asks ‘How Far Would You Go To Get A Million Views?’
Ad Nauseam is an independent Sydney feature set in the world of viral advertising and branded content
OK Go’s New Video Clip Gives Honda A Massive Plug
The video features the band getting around on Honda self balancing unicycles which Gizmodo calls "a segway for sitters".
Recommended
Social Media Influence Starts With The Headline
Not all headlines are created equal, but they matter to social influence.
The Harsh Truth of Inbound Marketing
Inbound marketing is tougher than you think. It may never make money and it may never go viral.