Pacific Reveals Campaign For Better Homes And Gardens Real Estate
Pacific unveils campaign for Better Homes & Gardens real estate. Although Bauer possibly already eyeing the credit.
From Print To Podcast: The Rise Of Lifestyle Audio-On-Demand Content In Australia
Here's top expert tips to monetise your podcast, made even more valuable if you actually bother to record one.
Opinion
Pacific Partners With Acast, Launches Eight New Podcasts
Pacific has unveiled eight new podcasts. That's one a day for eight days, or, all at once, in a highly confusing racket.
Roy Morgan: Boomers Read Women’s Mags, Y’s Read Lifestyle, Men Read Motoring
Here's an interesting precis of the Australian magazine market that, we'll be honest, throws up no surprises whatsoever.
Pacific Partners With Playable To Offer In-Email Video
Feel overwhelmed by the sheer number of emails in your inbox? Well, feel the gloom exacerbate on this news.
Pacific Partners With TEG Analytics To Create Customer Data Platform
Pacific has announced an exclusive partnership with TEG Analytics which sees the creation of one of Australia’s larges...
Pacific Study: Value For Money Versus Status Symbol With ‘Under The Hood’
Got a car client on the books? Well, mark this as a "must read". For everyone else, let the universe decide. Or not.
Pacific Launches New Idea Food
Just when you thought the food category couldn't get even more crowded, it gets even more crowded.
Recommended
Marie Claire Partners With Five Aussie Creative Agencies To Produce Powerful Campaign Against Domestic Violence
A tough brief, but it has to be said marie claire has handled this important initiative with aplomb. Check it out.
New Agency Eve To Be Led By Former Saatchi & Saatchi CEO
Pacific to launch new content agency Eve. Although that's not to suggest staff have to wear fig leaves or anything,
Karl Flogs His Wedding Snaps To Seven’s Who Magazine Despite Claiming “There Is No Media Deal”
This has got it all - a glamorous wedding, frocks, even lies & deceit. Then top it all off with B&T's gutter journalism!
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Pacific Unveils The Beauty Network & BeautyWorks Content Studio
Having a 'bad hair' day? Not feeling your glamorous self? Give yourself an instant tzsuj & spruce on this beauty news.
Pacific Taps Ex-Bauer Exec Andrew Brain As Director Of Digital Sales
Bauer's Andrew Brain jumps ship to the enemy. Considered move or brain explosion, B&T asks?
Men’s Health Appoints Scott Henderson As Editor
We never miss an issue of Men's Health here at B&T, and that's despite last seeing our abdominals back sometime in 1999.
Roy Morgan: Magazine Readership Slightly Up, Print Sales Slightly Down
Magazines appear to be making a comeback! Not to mention their super, magical powers for easing the colon.
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Pacific Reboots Practical Parenting
Pacific has relaunched Practical Parenting as B&T attempts to relaunch Margarita Mondays. Morning tequila anyone?
Pac Mags Appoints New Head Of Insights & Strategy
As B&T says, the art of working in insights and strategy is not only to be insightful but to add a strategic bent too.
Pacific Names New Editor-In-Chief For New Idea
Pacific's New Idea unveils its new editor-in-chief. And trust us, we're definitely not making this stuff up.