When The Story Trumps All
If there's one upside to Trump's win, B&T is getting swamped by opinion pieces. Meaning we get to slack off even more.
Opinion
Rejoice! It’s The Annual Inter-Agency Ping Pong Tournament Photo Spectacular!
B&T may have gone out in the first round but we didn't let our distress stop us filing this thrilling match-day report.
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Interactive Video Ads Are Better Than Standard Ads: Exponential Study
There's been a lot of talk of late about what makes a good online ad. Here's more talk, but in the shape of a study.
Luke Donkin Handed Commercial Director Role For Exponential
The office workie's already on the case of having Donkin's name emblazoned on the door.
A Brand’s Five Seconds Of Fame. Is It Enough?
Exponential's Tyler Greer loves pre-rolls so much he's written this homage to them. We hope you share the enthusiasm.
Opinion
Adland Has No Idea What Engagement Really Means! And Why We Need To Correct That
Sadly, getting the client plastered at an eight-hour lunch no longer cuts the mustard says this engagement guru.
Opinion
Why The Word ‘Disruption’ Is The Wrong One To Use For What’s Happening
Opinion piece by Tyler Greer, Head of Strategy, APAC, Exponential
Opinion
Exponential’s Second Ad Serving Event Sees Success
Exponential Interactive held its second annual ‘Ad Serving’ event in the last two weeks of April, after its inaugura...
Exponential Hires Another Two For Its Aussie Team
Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more tha...
Exponential Launches New Video Formats
Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more tha...
IAB launches Ad Tech Advisory Council And Outlines Priorities For 2015
Launch members include Appnexus, Amobee, Sizmek, Criteo, Adroll, Exponential and Integral Ad Science.
Exponential And XE.com Form Exclusive Partnership For In-App Monetisation
The partnership enables online foreign currency resource XE.com to monetise its in-app and mobile web inventory.
Fact Not Opinion: Online Display Ads Are Screwed
It's time to stop kidding ourselves, display-based online advertising doesn't work.
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Tribal Fusion Hosts A Ping Pong Party
The display advertising provider challenged agency types to a match and fancy dress comp.