The Future Of TV Advertising: Ad Downturn Is Cyclical, But Bulging ‘Martech Muscle’ Will Continue To Erode Media Budgets
YouTube team feeling very smug after TV industry copped it big time at the Future of TV this week.
YouTube team feeling very smug after TV industry copped it big time at the Future of TV this week.
What's next for ad sage Mat Baxter? As this article doesn't mention it, B&T's going with roller derby enthusiast.
Mat Baxter returns to Australia after eight-year New York stint. Already can't find a decent Reubens.
Surely Mat Baxter is Australia's third greatest advertising export behind David Droga and large barbecued shrimp.
Mat Baxter bringing his design agency Huge to Australia. Here's hoping it's called Huge Down Under.
B&T was an attendee at Mat Baxter's fireside chat in Sydney yesterday. Although we overthought it with the marshmallows.
Nielsen looks at how big cross-retailer shopping has become and how retailer and manufacturers can respond.