Study: Connected TV Has The Highest Ad Recall Of Any Streaming Device
Yes, a study into connected TV sounds somewhat dull. But this one has handy graphs & stuff to give it some extra spunk.
Yes, a study into connected TV sounds somewhat dull. But this one has handy graphs & stuff to give it some extra spunk.
With people watching telly and fiddling with lots of devices at the same time it's an 'eyeball bonanza' for marketers!