“The Pandemic Is Exacerbating Staff Shortages”: PR Industry Calls Out For New Workers
News of a shortage of PR experts doesn't correlate to the excessive number of pointless press releases in B&T's inbox.
News of a shortage of PR experts doesn't correlate to the excessive number of pointless press releases in B&T's inbox.
Time reveals its 'Person Of The Year'. B&T understands neither the cast of Love Island nor Roxy Jacenko were considered.
Do clients add their two-bobs worth on creativity but secretly you wish they'd F-off? Find yourself agreeing with this.
Sadly we only managed to get to the 4th par of this attention deficit article. Sorry, what were we talking about again?
Semi Permanent's boss talks tech and design and the future. Well we think he did, we only skim-read it, to be honest.
Has everything becoming bland and samey? No, you've not become bitter and old, you could be right says this columnist.
This columnist says great marketing needs 3 things for success - great content, data & something else we've forgotten.
B&T's scribe continues to report live from Adobe's Summit at Vegas. And we've not even had to send any bail money yet.
"Tomorrow Will Be More Creative" sounds like a lame James Bond film, but it's fact sees this industry legend.
Believe it or not - B&T's scribe has filed from Adobe Max in LA! And it's a little beauty featuring our very own Baz!
Poor ol' creativity is being left by the wayside in the industry's quest for automation triumph.
Testino and his creative agency will help to shape the brand image.
Screw KPIs, let your creative mind run wild. Or maybe not.
Effectiveness is taking on creativity in the accolades department according to Millward Brown's Jane Ketelbey.
What comes first, the media plan or the creative idea? But does it really matter? Surely the time has come to break the ...