“The Pandemic Is Exacerbating Staff Shortages”: PR Industry Calls Out For New Workers
News of a shortage of PR experts doesn't correlate to the excessive number of pointless press releases in B&T's inbox.
Time Names Killed & Imprisoned Journalists As Its ‘Person Of The Year’
Time reveals its 'Person Of The Year'. B&T understands neither the cast of Love Island nor Roxy Jacenko were considered.
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Is Client Overthinking Impacting Creativity?
Do clients add their two-bobs worth on creativity but secretly you wish they'd F-off? Find yourself agreeing with this.
Opinion
How To Tell Stories In An Attention Deficit Era, According To A Bunch Of Creative Gurus
Sadly we only managed to get to the 4th par of this attention deficit article. Sorry, what were we talking about again?
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Original Ideas Are Hard To Create But This Makes The Great Ones Stand Out: Murray Bell
Semi Permanent's boss talks tech and design and the future. Well we think he did, we only skim-read it, to be honest.
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Is Social Media Killing Creativity?
Has everything becoming bland and samey? No, you've not become bitter and old, you could be right says this columnist.
Opinion
Creativity And Marketing: Why They’re Two Peas In A Pod
This columnist says great marketing needs 3 things for success - great content, data & something else we've forgotten.
Opinion
How Creativity And Abandoning TV Saved Barbie
B&T's scribe continues to report live from Adobe's Summit at Vegas. And we've not even had to send any bail money yet.
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“Tomorrow Will Be More Creative – I’d Stake My Reputation On It”: John Hegarty
"Tomorrow Will Be More Creative" sounds like a lame James Bond film, but it's fact sees this industry legend.
Baz Luhrmann: Creativity Is A Sickness
Believe it or not - B&T's scribe has filed from Adobe Max in LA! And it's a little beauty featuring our very own Baz!
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We Overlook Humans And Creative When Talking Programmatic, Says InSkin Media’s GM
Poor ol' creativity is being left by the wayside in the industry's quest for automation triumph.
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Photographer Mario Testino Signs On As Creative Partner For Accessories Brand Furla
Testino and his creative agency will help to shape the brand image.
Creatives: Don’t Be Afraid of Being Effective
Effectiveness is taking on creativity in the accolades department according to Millward Brown's Jane Ketelbey.
Opinion
Come on; let’s give creativity wings!
What comes first, the media plan or the creative idea? But does it really matter? Surely the time has come to break the ...