Media Buyers: Gen AI-Powered Creative, Podcasts Are A Boon For Audio, But ‘Hard Questions’ About Budget Remain
As long as they keep Kyle Sandilands recordings out of the data sets, B&T's very much in favour of AI audio.
As long as they keep Kyle Sandilands recordings out of the data sets, B&T's very much in favour of AI audio.
Unclear whether the Audio Summit remark fell on deaf ears.
Is your agency gripped with a silence akin to a cemetery at 3am when PDOOH & digital audio gets mentioned? Fix it here.
As cost of living pressures continue to bite, perhaps the government should consider another rabbit plague as an option.
IAB supremo Gai Le Roy stars for B&T TV. And fear not, on a scale of techy jargon, it comes in at a forgiving 5/10.
Ads proving the latest concern for gamers alongside insomnia, sore thumbs and mandatory Monster and Subway addiction.
IAB latest industry body to weigh in on potential gambling ad ban. Oddly, none of the sports bet companies weighing in.
IAB's Liz Eades discusses the important issue of neurodiversity in adland. And a move away from the IAB's typical KPIs.
B&T up early this morning to report from the IAB video conference. Which, let's be honest, could've been done by video.
Audio and podcasts continuing to enjoy a larger slice of the ad pie. Still reserving comment on custard, however.
IAB starting to sound like everyone's concerned mums as it warns of "unintended consequences" from privacy act reforms.
Does your data collaboration resemble an upside down Basquiat painting? De-Basquiat yourself with this news.
B&T a lucky attendee at last week's Powering DOOH conference. Luckier still with free cap, notebook & water bottle.
Digital audio streaming and podcast advertising are set for a strong 2023 with 71 per cent of media agencies planning to...
Matt Rowley set for some late nights as new IAB Chair. Has asked if he could be updated on who's rooting who in MAFS.
This DOOH conference promises all things DOOH, inspiring speakers, complimentary pens & individually wrapped Mentos.
The digital space again proving where the advertising action is. Things remain less exciting in the print space.
Australia's not all iron ore, coal & overpriced Queensland holidays. It appears digital advertising doing its bit too.